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Posts Tagged "Marketing"

Sell a Story, Not a Brand

Sell a story Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they have a particular product, for example, has proved to...
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5 Email Marketing Ingredients That Customers Can’t Resist

email Once upon a time, advertisers would have had to use traditional media to get your attention. Today, they can reach your inbox (if you like, trust, and love them). By far, email is still one of the few ways left to reach your customer on a one-to-one basis. It’s...
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7 Often-Ignored Things About Design That Affect Business

design business A designer’s work ends with design. For a business owner, however, the entrepreneurial journey often begins from here. If website design is the start, marketing is a lifelong endeavor. Most business owners tend to treat design as one set of jobs while copy or content is relegated as another...
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8 Unforgivable Ecommerce Mistakes That Send Shoppers Packing

receipt In our parents’ time (unless you’re a 14-year old reading this), setting up a company meant taking huge loans, acquiring office space, employing a large bandwagon of employees, getting government licenses, and a long wait for all of these to fall in place before you could start operations. Today,...
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Crucial Personal Branding Strategies for Beginners

personal-branding If you’re a freelancer, then you know how important it is to build your brand. If you haven’t started just yet, no worries, you want to take your time and do it right so you’ll able to get the best jobs, the best clients, and the biggest payouts. While...
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Giveaway: Win 6 Months of Free Email Marketing from SendinBlue (Valued at $234)

SendinBlue We’ve partnered up with SendinBlue to provide six month bronze accounts for three lucky winners. Each account is valued at approximately $234. If you’re in need of a powerful marketing solution, you should consider entering this giveaway. It only takes a few seconds! About SendinBlue SendinBlue allows you to easily manage...
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Enlisting Affiliate Marketers by Tugging on their Heartstrings

affiliate-marketing Every purchase made involves an emotional investment. Whether it’s driven by necessity or auxiliary, customers tend to base their buying decisions on what they need and what they want. Many entrepreneurs and marketers believe that most purchases—if not all—are more emotionally-driven than logical. While this is not essentially wrong,...
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