Tag: Marketing

Why You Should Consider Poster Advertising

Many people would argue that poster advertising is a dying art form, but it can be very effective in some industries. Poster advertising is most commonly used in entertainment to inform the public of the latest act or event held...

Are QR Codes a Marketing Fad?

When it comes to mobile marketing, QR codes are one of the first few tactics that come to mind. These two-dimensional barcodes are found on marketing materials or product packaging, scanned with a smartphone or tablet, and transfer the user...

The Art of Low-Brow Advertising [INFOGRAPHIC]

Most advertisers only have half a minute to reach out to consumers on a television commercial. The majority of commercials can fit into a few different archetypes. Advertising manipulates viewers into believing that they need a product or that a...

Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC]

Whether you're a casual internet user, or the CEO of a multi-million dollar company, the influence of social media on your daily life is somewhat similar: you see its usefulness and dabble in it in order to keep up with...

The One-Two Marketing Punch: How to Combine Traditional and Online Media

Marketing and business blogs across the web have been hailing the power of blogs and social media over the past few years as the be-all, end-all of the way for businesses to connect with current and future clients. But is...

Plastic Card Printing 101 [INFOGRAPHIC]

Printed plastic cards. Seems like a simple and straightforward matter; it’s a card made out of plastic which usually has something printed on it. Credit cards, ID cards, calling cards, key tags etc. These things have become so commonplace that...

You Will Never Be Don Draper – Realities of the Advertising Industry

So in the last few years men have found ourselves a new idol. Don Draper, the misogynistic, alcoholic advertising executive from Mad Men. He’s taken over from Gene Hunt, the misogynistic, alcoholic police officer from Life on Mars. Of course,...

Online Promotion: Designing Effective Video Marketing Campaigns

Over couples of years, web has become an unavoidable part of online promotion strategies in business houses. A company, in present scenario when people are spending remarkably increased time on Internet, cannot afford to ignore the significance of online promotion...

5 Reasons why Blogging is better for Your Business than Social Networking

Blogging has long been a staple of many agencies’ online business strategies. In recent years, however, many businesses have focused on social networks like Facebook, Twitter, and LinkedIn. The so-called social media gold rush has shifted the internet’s attention to...