Tag: Marketing

3 Secrets to Business Marketing Success as a Recent College Grad

I realize that the title of this post implies an article specifically about business marketing success—and, it is—but I’ve discovered that these tips can actually be applied to almost any career path. So, for all you soon-to-be and recent graduates,...

Avoiding the Perplexities of Internet-based Businesses

The advent of the World Wide Web has brought amazing things to people around the world. Technical innovations, further learning and new information have become handy and these are just among the contributions of the Internet that gives you access...

5 Simple Tips for Smart Email Marketing

When it comes to customer outreach and interaction, email marketing is critical. The problem? It’s easy to do it wrong. Before you start sending a barrage of messages to every user on your list, review these five simple steps for...

Do’s and Don’ts of Creating Infographics

As one of the most popular techniques of content marketing, information graphics (aka infographics) are hot stuff in today’s digital marketing community. But with many proclaiming their popularity to be short-lived - all in all ‘a bit of a fad’...

7 Content Marketing Tools You Must Know About

Traditional billboard or radio ads aren't enough anymore. Why? Because they don't leave consumers feeling connected with the advertised product or service. Traditional ads can make consumers feel as though the product is talking at them rather than talking to...

Top 5 Pitfalls of Content Marketing

Content marketing is the future of marketing. Indeed, marketers are rushing in droves to create content, while abandoning traditional marketing outlets like PR, radio, print and TV, and even web search. But many are running into unexpected problems. If you're...

Are QR Codes Dead?

I first learned about QR codes back in 2010 during a casual conversation, not thinking much of them at the time. Shortly after, I began seeing them everywhere. Really, everywhere. Fast-forward to today, and the overuse and poor application of QR codes...

Old-School Marketing Tactics That are Still Relevant to Designers

With technology advanced at such a rapid pace, it can be hard to keep up with all the current trends. What’s worse, is we as creative freelancers tend to focus on the new so much that we forget about the...

Foot in Mouth Syndrome: Epic Marketing Translation Mistakes

The phrase “lost in translation” is never more devastating than when it applies to business and marketing. That’s because in today’s globalized world, communication with other cultures is a necessity for most businesses. And the cost of miscommunicating a vital...