If you’re not skilled in certain subjects like business, economics and math, two words might cross your mind when trying to decipher the methods used to measure the success of a social media campaign: “Holy crap!” Core objectives, metrics, conversions,…
Read MoreCasting a Critical Eye on Your Small Business Website
In today’s business environment, your online presence is critical to your success. Consumers comparison shop electronically as part of their pre-purchase research, and if your small business website doesn’t measure up against the competition, you’re likely to lose the sale.…
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