The moment you start building your brand, you immediately imagine what you want people to think about it. You create this persona, this specific image that would make it stand out from the rest of the brands in the market.…
Read More5 Reasons Why Brand Purpose Will Matter More to the Customer Experience in 2020
‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in recent months. And conversation is only going to get louder. Here’s 5 key reasons why I believe that…
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