By slapping a QR code on postcards or receipts or any other printed marketing media, marketers seem to think that they are automatically creating an effective call to action by attracting customers to the company website, thereby engendering brand loyalty. Sorry, but…
Read MoreHow to Write a Compare and Contrast Essay
You are likely to write an informal article, whatever you are in secondary education, secondary secondary school or school. Your teacher will assign you a topic or allow you to take yourself. It is applicable that you select a topic…
Read MoreSEO in 2014: Be Ready for the New Year
As 2013 comes to a close, questions abound regarding what SEO will be like in 2014. Although nothing is for certain, there are a few challenges looming on the horizon that you should be ready for. Keep reading to get…
Read MoreHow to Stop Over-Optimizing for SEO
It may seem a paradox, but too much SEO on your website can be bad for your search engine ranking. That’s because Google punishes those websites that try to reach the top of search rankings by tricking search engines with…
Read MoreGreat Content Planning Results In A Great Website
Many articles have been written explaining how you must design interfaces, graphics and how to deal with clients. But one key step in web development is frequently forgotten and that is content planning, which is also called IA (information architecture)…
Read MoreThe Bad News Boardroom: How to Tell Employees Bad Things
You can’t expect everything to always go smoothly at work, and you can’t always keep problems away from workers if you’re in charge. So do this instead. It’s all fun and games until something goes wrong in a business. When…
Read More