Tag: seo

SEO

7 Easy Ways to Give Your Local Business Website an Edge Online

According to a Local Consumer Review Survey, there was an 8 percent increase in the number of people who searched for a business online in 2014. That means more and more people are looking to the Web to find things they need. What’s more, they prefer local companies. So whether you’re a small town café…

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Infographics

Detailed Guide: Off Page SEO Factors [Infographic]

Search engine optimization has taken a new shape in recent years with completely different off-page SEO factors. As the traditional link building techniques of the past become obsolete, the focus has shifted dramatically to link earning. Mostly, this is the result of the Google algorithm updates named Panda, Penguin, Hummingbird, Pigeon, and Pirate over the…

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SEO

10 Powerful Tools To Spy On Your Competitors

Knowledge is power and in the internet age, knowledge is easily accessible. There are many tools available to scope out the competition in order to make your business or service the most successful it can be. Below are the top ten websites you can use “spy” on the competition and see what they’re up to.…

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SEO

How Matt Cutts Nailed the Coffin of Guest Blogging

Matt Cutts, the Anti-Spam Head at Google, has transformed the way people perceived the practice of guest blogging amid the global SEO community. On his blog, Cutts referred to guest blogging as a spammy practice, causing a worldwide uproar. Cutts pointed out in his aptly titled blog post, “The decay and fall of guest blogging for SEO,”…

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SEO

A Brave New World: Online Marketing Post-Hummingbird

I know, Hummingbird went into effect months ago. However, many bloggers, businesses, and marketers continue to play by the rules of the wrong game today. With Hummingbird came some big changes for SEO and content marketing. Luckily, though, Google is moving in a direction that should benefit everyone: consumers and site owners alike. 1. Always…

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Freelancing

5 Online SEO Services Freelancers Cannot Live Without

This is my collection of online SEO tools that I personally cannot live without. While you can initially use these free of charge, some do require a form of membership so you can harness their full power. Hopefully this list can be useful to fellow freelancers who are trying to market their services online. Please…

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SEO

3 Steps for Converting Facebook Leads into Repeat Customers

Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when it comes to driving revenue from the giant social network: The best part of all…

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