Tag: story

Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they...

Surfing Beyond The Limits

Twenty-nine years ago, I was born with a conditional known as Muscular Dystrophy. A condition that confines me to a wheelchair from where I carry out most of my daily activities. When I was 8 months old, my family found out...

Designing a Handwritten Font: A Story With a Moral

The Story There are numerous ways to design your own handwriting font (or have someone else create it for you) and even more reasons you might want or need it. It might be boredom, or it might be actual necessity...