Tag: strong brand

Give Your Website a Personality

How to Give Your Website a Personality

The Merriam-Webster dictionary defines personality as a combination of qualities forming an individual's distinctive character. For example: "Her sunny personality is very engaging." Non-human entities can have personalities too. In much the same fashion, giving your website a personality is...

How to Maintain a Consistent Brand Image

In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for...