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Google is one of the biggest, if not the biggest, web based household name that is widely known. I even advice folks  to “Google it,” when in doubt. Google has become more than just a tech company, Google has become a verb. Even thou Bing is gaining a respectable amount of search market share, Google still remains king. To be quite honest, I have never heard anybody say “Bing it.” As disturbing as that sounds, I don’t think it will ever catch on.

We all know that majority or Google’s profits come from advertising revenue. It’s the most visited website in the world and it happens to be a search engine. Google can automatically show you ads based on keywords you are searching for. They make so much money from search alone, that jealousy floods my brain every time I hear about their quarterly earnings. Sure they have other money harvesting business, but always remember that search is how it all started.

From all the money Google makes, they are able to create incredible software and tools for our productive use. We get some of the best services/tools from Google without dishing out any cash. They even encourage their workers to develop a new mindset, skills, and relationships. Employees get to spend one day a week, every week, working on personal projects of their desire. I think that this is incredible and a great way to enable innovation within the company.

At this point and time Google is fighting many battles; mobile, location, deals, search, and social just to name a few. Google is a massive force that is hard to overcome. The company employs some of the most intelligent people in America, and has money to throw around on acquisitions. Aside from their personal business, we wanted to give you just a little taste of how incredible the company is. The real reason you are here, is to check out the useful resource available for your use. We decided to combine some of the most important tools Goolge has to offer, and the outcome was this list!

Note: All of the images are linked to the specified service.

1. Google Webmaster Tools:

Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google search results. To get started, simply add and verify your site and you’ll start to see information right away. Improve your site’s visibility in Google search results. It’s free.

Main Features:

  • Get Google’s view of your site and diagnose problems
  • Discover your link and query traffic
  • Share information about your site


2. Google Analytics:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Main Features:

  • Sharing and Communicating
  • Advertising ROI
  • Visualizing Data
  • Customized Reporting
  • Cross Channel and Multimedia Tracking
  • Google Integration and Reliability


3. Google Website Optimizer:

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Main Features:

  • Free web application
  • A/B Split & Multivariable Testing
  • Designed For Marketers, By Marketers
  • Intuitive Reporting
  • AdWords Integration
  • Experiment Pruning


4. Google Zeitgeist:

Google Zeitgeist is a snapshot in time of what people are searching for on Google all over the world. It’s an interesting way to people-watch, and since Google is the most-used search engine on the Web, it’s a great way to get some behind the scenes (kind of) data and statistics on what people are searching for. The whole layout is very flexible and easy to use!

Main Features:

  • Top Global Events
  • Fastest Rising Queries
  • Search by Region


5. Google Trends:

Google trends allows you to see how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.


6. Google Insights for Search:

Very similar to Google trends, Google Insights for Search, allows you to compare search volume patterns across specific regions, categories, time frames and properties.

Main Features:

  • Categories
  • Seasonality
  • Geographic distribution
  • Properties


7. Google Traffic Estimator:

Google’s Traffic Estimator tool is a good way to get an idea of how much a new campaign is likely to spend once it is launched. The competition for certain keywords is fierce, and if it’s in high demand, be ready to dish out some cash.


8. Google Keyword Tool:

Enter one keyword or phrase per line to see what related word searches your ad will show on. You can see how many times it’s searched for daily, monthly, or yearly. Plus you can see what countries the keyword is common in. So if you have an article related to World Cup while it’s going on, you are bound to get some traffic if you know your SEO.


9. Google Ad Planner:

Official Ad Planner Help Center where you can find tips and tutorials on using Ad Planner and other answers to frequently asked questions.

Main Features:

  • Define your audience with multiple criteria, including keywords they’re likely to search for and sites they’re likely to visit.
  • Use ranking methods to find larger sites, more targeted sites, or a balance of the two.
  • Set filters to show only sites in specific categories, sites with ads, ad formats, and more.
  • Add sites to a media plan and compare them via an interactive bubble chart.


10. Google bookmarking:

Access your Bookmarks on any computer, and use Lists to share them with friends. If you love saving things you find on the web, then this is a great tool for you. You can organize the content you find easily and refer back to in anytime!

Main Features:

  • Save time with quick links to your favorite websites
  • Get your bookmarks on any computer
  • Keep your bookmarks organized


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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov


  1. am using Google products, maybe a dozen but not all of them.. 😛

  2. Spelled wrong: 25. Goolge Earth

  3. Fantastic list, I saved the e-mail in my roundups folder. 🙂 Google is an amazing company, especially for creatives. They give us so many powerful tools that enable us to create better websites and software on the web.

  4. Nice article. Again! Thank you. google is another world nowadays.

  5. Haha, thank you for the tip.

  6. How about that’s Google Apps for businesses, I’ve used it and it’s awesome! Great post by the way, love it how they’re free and so powerful.

  7. Hey Igor, great summary post … I am using many G-products and they are really just great ! This summary made me to try some I did not use so far …

    Thanks a lot !!

    ah, just one thing to your post, which you should consider to fix immediately …. “19 year old geek ……… [email protected]” …. SERIOUSLY ???? you can not use “geek” and “yahoo” in one sentence, it does not go together …. 😀 where is your “gmail” e-mail ???????

  8. Haha, you are right. I have like 15 different emails, however yahoo is the one I use for Inspirationfeed.

  9. to be honest, few products here i didn’t know about!!

    thanks a lot for this helpful post.

  10. “Conclusion;
    Google runs the internet.”

  11. Thanks for the summary! I’ll add this to my Google Bookmarks list I am creating for clients’ reference.

  12. What is Google, Who run it because how can man run it.
    In short…..In modern life people is imperfect without GOOGLE.
    GOOGLE is magical tool which is provide by god not man as i think.

  13. Really good article, I have added it to my bookmarks. Great pop up in the corner, I will have to get one.

  14. Google provides some great tools but we find in Australia they are not that popular with businesses.

  15. Thanks for the list ! Great Tools!!

  16. Google products have a lot to offer and at no cost. It just takes effort to get what you need.

  17. I simply couldn’t go away your site before suggesting that I actually loved the standard information a person supply for your visitors? Is gonna be back continuously in order to check out new posts

  18. Google Websiteoptimizer is no longer available now.

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