Google is one of the biggest, if not the biggest, web based household name that is widely known. I even advice folks to “Google it,” when in doubt. Google has become more than just a tech company, Google has become a verb. Even thou Bing is gaining a respectable amount of search market share, Google still remains king. To be quite honest, I have never heard anybody say “Bing it.” As disturbing as that sounds, I don’t think it will ever catch on.
We all know that majority or Google’s profits come from advertising revenue. It’s the most visited website in the world and it happens to be a search engine. Google can automatically show you ads based on keywords you are searching for. They make so much money from search alone, that jealousy floods my brain every time I hear about their quarterly earnings. Sure they have other money harvesting business, but always remember that search is how it all started.
From all the money Google makes, they are able to create incredible software and tools for our productive use. We get some of the best services/tools from Google without dishing out any cash. They even encourage their workers to develop a new mindset, skills, and relationships. Employees get to spend one day a week, every week, working on personal projects of their desire. I think that this is incredible and a great way to enable innovation within the company.
At this point and time Google is fighting many battles; mobile, location, deals, search, and social just to name a few. Google is a massive force that is hard to overcome. The company employs some of the most intelligent people in America, and has money to throw around on acquisitions. Aside from their personal business, we wanted to give you just a little taste of how incredible the company is. The real reason you are here, is to check out the useful resource available for your use. We decided to combine some of the most important tools Goolge has to offer, and the outcome was this list!
Note: All of the images are linked to the specified service.
1. Google Webmaster Tools:
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google search results. To get started, simply add and verify your site and you’ll start to see information right away. Improve your site’s visibility in Google search results. It’s free.
- Get Google’s view of your site and diagnose problems
- Discover your link and query traffic
- Share information about your site
2. Google Analytics:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
- Sharing and Communicating
- Advertising ROI
- Visualizing Data
- Customized Reporting
- Cross Channel and Multimedia Tracking
- Google Integration and Reliability
3. Google Website Optimizer:
Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
- Free web application
- A/B Split & Multivariable Testing
- Designed For Marketers, By Marketers
- Intuitive Reporting
- AdWords Integration
- Experiment Pruning
4. Google Zeitgeist:
Google Zeitgeist is a snapshot in time of what people are searching for on Google all over the world. It’s an interesting way to people-watch, and since Google is the most-used search engine on the Web, it’s a great way to get some behind the scenes (kind of) data and statistics on what people are searching for. The whole layout is very flexible and easy to use!
- Top Global Events
- Fastest Rising Queries
- Search by Region
5. Google Trends:
Google trends allows you to see how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
6. Google Insights for Search:
Very similar to Google trends, Google Insights for Search, allows you to compare search volume patterns across specific regions, categories, time frames and properties.
- Geographic distribution
7. Google Traffic Estimator:
Google’s Traffic Estimator tool is a good way to get an idea of how much a new campaign is likely to spend once it is launched. The competition for certain keywords is fierce, and if it’s in high demand, be ready to dish out some cash.
8. Google Keyword Tool:
Enter one keyword or phrase per line to see what related word searches your ad will show on. You can see how many times it’s searched for daily, monthly, or yearly. Plus you can see what countries the keyword is common in. So if you have an article related to World Cup while it’s going on, you are bound to get some traffic if you know your SEO.
9. Google Ad Planner:
Official Ad Planner Help Center where you can find tips and tutorials on using Ad Planner and other answers to frequently asked questions.
- Define your audience with multiple criteria, including keywords they’re likely to search for and sites they’re likely to visit.
- Use ranking methods to find larger sites, more targeted sites, or a balance of the two.
- Set filters to show only sites in specific categories, sites with ads, ad formats, and more.
- Add sites to a media plan and compare them via an interactive bubble chart.
10. Google bookmarking:
Access your Bookmarks on any computer, and use Lists to share them with friends. If you love saving things you find on the web, then this is a great tool for you. You can organize the content you find easily and refer back to in anytime!
- Save time with quick links to your favorite websites
- Get your bookmarks on any computer
- Keep your bookmarks organized