Even with the advent and popularity of various social media platforms, a business card never goes out of style. From then until now, a business card is considered as one of the most important and effective marketing tool. It doesn’t matter if the card design is minimalist or bursting with colors, the fact that when you hand over your business card to another, there’s now a possibility that the person can be a potential client or someone who can refer your business to others. A business card is essentially your ID. That’s why it’s important that you choose a card design that speaks truth about your brand and personality.
Just like a resume, a business card offers a glimpse of you as a worker. It tells your name, position, and contact information. By handing out a business card, you are giving your current customers a chance to stay loyal with your brand. You also provide an opportunity for potential clients to turn into real ones. To make sure that the business card does it work, it should be memorable, attractive, but still professional looking.
This can be done with a few simple rules:
- Make sure that your logo has all the necessary information it needs to be a great marketing tool. This means it should have your business’ logo – something that is memorable, symbolic, simple, and easily associated with the industry you’re part of. It’s also important that you have at least one phone number on it, an email address, and your company’s website. These three are often the most usual approaches clients use to get in touch with you or check your authenticity. Without them, your card is pretty useless.
- Make it pop. This doesn’t mean that the card should be in neon color, although there’s nothing wrong with that if it suits the brand. Making it pop simply means making sure that the overall design of the card is memorable and pleasing to the eyes. Remember, a potential client, particularly during trade shows, receives a lot of business cards. You need to make sure that yours stand out. This means choosing the right font, font size, font color, background design, background color, and the type of paper to use.
First impression lasts, especially in the business world. Make sure that your business card facilitates in providing a positive first impression to your clients. To give you inspiration, here is a list of the top 45 best business cards ever created.
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