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What attracts you to the soap you regularly buy?

Some may say that the scent does it for them. For others, it could be the amount of chemicals found (or not found) in it.

What a lot of people do not realize is that a huge percentage of their buying decisions rely on a product’s packaging. So yes, when your eyes zoom into that favorite soap of yours, you’re doing so not just because of its scent or its chemical content. It’s also because of how attention-grabbing and attractive the packaging is.

Just How Important is Your Soap’s Packaging?

If you’re in the soap business, this piece of information is evidently crucial. Your soap may be all organic, and has been proven to do what it claims to do. So why aren’t people taking notice?

Your packaging could be the culprit.

What is the importance of great packaging?

1. Attraction

Obviously, one of the primary purposes of your packaging is to attract people to your product. It’s all about knowing what appeals to your market and using that knowledge to draw them in. And once the right packaging is in place, it’s easy enough to get them to grab a bar and consider buying it.

2. Protection

Of course, your packaging should also be able to protect the soap inside it. You may have the style factor down pat, but if the packaging is unable to protect your product well, then the quality of your soap will be affected.

3. Identification

A uniquely designed packaging sets your soap apart from the competition. Think about it as your brand’s identity – whatever they see on your packaging, they will automatically relate to what kind of product lies beneath it.

READ
40 Beautiful Vintage Packaging Designs

4. Instruction

Of course, instructions for product use may not be as evident all the time. If your soap contains any ingredients that are not allowed for people with a specific skin condition for example, your packaging could make all the difference between a happily satisfied customer and an unhappy one with rashes.

Without a doubt, your soap’s packaging does wonders in getting people to buy your product. Mind you, this is not just on that very instance that they’re browsing through shelves. This also matters when it’s time for them to decide whether to make a repeat purchase or not.

If you need inspiration on the kind of packaging your soap needs, here are some of the most creative soap packaging ideas that we can find:

ZADOR by Eszter Laki

Zador (1)

Rewined Soap by Stitch Design Co.

Rewined Soap by Stitch Design Co

The Dope Soap Co. by Intelligent Design Co.

The Dope Soap Co. by Intelligent Design Co. (1)

Apothecary Soap by The 6th

apothecary soap

Alpine Made by Jason Feltz

Alpine Made by Jason Feltz-min

NIVEA – Milkbar by Maria Paulina Resendiz

NIVEA - Milkbar by Maria Paulina Resendiz

Nice by Rebecca Rhosyn Petts Davies

Nice by Rebecca Rhosyn Petts Davies

Rogue Soaps by United By Blue

Rogue Soaps by United By Blue

Stitch Bears Delicious Milk Soap Pops

Stitch Bears Delicious Milk Soap Pops (1)

Helleo by Till Noon

Helleo by Till Noon

Hudson Made Soap by Hovard Design

Hudson Made Soap by Hovard Design

Zew by Mamastudio Design Agency

Zew-min

Bati’s Soap Bubble Works by Zsolt Zleovszki

Bati's Soap Bubble Works by Zsolt Zleovszki

Clean & Co Packaging by Bridget Gahagan

Clean & Co Packaging by Bridget Gahagan-min

Spinster Sisters Co. by Andrew Cruz

Spinster Sisters Co. by Andrew Cruz (1)

Pelle Soap Stones by PELLE Designs

Pelle Soap Stones by PELLE Designs

Afu Packaging by Creative Capital

almond

Artist’s Soap by Julie Rose

Artist's Soap by Julie Rose

Monsillage Soaps by HAUS

Monsillage Soaps by HAUS (1)

Aroma Mediterranea Soaps by Motus Vis Ltd

Aroma Mediterranea Soaps (1)

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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