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During this years WWDC in San Jose, California, Apple has recently released a new Macbook Pro which they’re calling “MBP.” With a gorgeous Retina Display, this new advancement make them the first company ever to release a laptop with a 2880-by-1800 resolution screen. The starting stock configuration is $2,200, that’s a hefty amount of money to spend on a Laptop or dare I say the “Retina  Display.”

“It’s not just the most advanced notebook we’ve ever made, it’s the most advanced Mac we’ve ever made.” – Apple

Currently we are going through a major technological transition that is forcing the market to leave and adopt new additions. Take for examples the SSD (Solid State Drive), while the price is still pretty steep to purchase a SSD, as it becomes cheaper to produce in a few years consumers will be able to afford them. This goes the same for retina screens, Apple’s competitors will soon provide higher resolution displays because of market pressure.

We are also moving toward cloud based computing, which makes us leave optical drives as well as different ports behind. Because of those things, Apple cannot create one model that can satisfy everybody’s needs. Apple still needs to produce the old models because the new ones cannot replace them yet. Drawbacks, impact on the cost, and  addressing every market are just a few reasons they cannot throw a retina display on every laptop, screen, and iMac they make.


Now you are probably wondering why I’m ranting about the retina display. You see the benefits of a high-resolution screen (easier reading, stunning videos and games, etc), means that every software developer on the planet will soon have to start preparing for sharper graphics in order to keep up. If you already own the new MBP you have probably noticed that the web looks kind of ugly.

Many websites are not ready to take on the 2880-by-1800 resolution. This creates another hassle for web designers. Although it will take  more than one years to accumulate a head turning percentage of people who use a higher resolution display, I believe that until then nobody will stress out catering to a small market of MBP owners. Don’t forget about the iPad 3 and other soon to come laptop as well.

The Web is still highly image-based and will stay that way until some magical vector camera hits the market. Current news websites, like our-self, crops images down to 600px wide. This doesn’t take a huge toll on the bandwidth, and surely caters to the user in a nice way. I believe that scalable vectors are going to be in need more that ever in the future to integrate with responsive web-design.

Responsive web design is the future of the web. Websites that can scale to any screen size are a huge problem solver for website owners. We have come a long way since image slice-based HTML layouts, but we still live in a world where graphics that could be well suited as scalable vectors wont cross over any time soon. Some people might not be on board with this new change, but the matter of the fact is that the web is changing.

We are on the edge of a more beautiful web in many ways. Bumping up the resolution of the entire Internet makes perfect sense and if Apple hadn’t done it, somebody would have. Web designers, developers and ISPs must keep these changes in mind to avoid unfortunate surprises in the future. Higher resolutions means more stress on bandwidth, and more stress on bandwidth means ISPs’ will raise bandwidth limits and increase speeds.

The bottom line is that companies like Adobe will have a solution for this change. Photoshop’s “Save for the Web” settings won’t cut it in the future, so say bye-bye to 72 dpi. Typography will continue evolving as text presentation is becoming an important element of the web. This isn’t a life puzzling problem, the web-design community has seen many changes in the last two decades and will intelligently tackle this new problem like Ray Lewis 😉

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos or writing travel articles for Follow me on Instagram: @igorovsyannykov

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