Last Updated on November 28, 2018
Full Sail Brewing
Full Sail Brewing began to experience significant sales declines. This was bad. Research revealed the brand had lost its relationship with consumers and no longer offered a relevant alternative to its competitors. This was even worse. Our solution was to accentuate Full Sail’s most differentiating qualities: their independent status, their location in the boardsport mecca of Hood River, and their general passion for life. New brand design drew on visual cues from the surf/skate/snow world, imbued with old-school heritage and craftsmanship. Labels and packaging included vintage postcard photos that brought the unique location of the brewery to life, and the brand’s voice expressed an “independent, employee-owned” vibe with equal parts dudespeak, brewer lingo and enlightened entrepreneurship.
Designed by Sandstrom Partners
German quality meets Swedish brewing craft with the new Falcon Pilsener. NINE was briefed to incorporate the design associations that classic German pils bring, with clear reference to the tradition and heritage of the Falkenberg brewery. The solution is a classic beer design, using attributes from old Falcon promotion materials.
Designed by NINE