Last Updated on October 4, 2021
A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.
Designed by Rethink
Mike’s Premium Organic Beer
Work done at TGM Design. The new branding produced stunning results. In October 2009 Mike’s new brand won the BrewNZ Beer Awards Supreme Packaging Award, beating hundreds of national and international entries.
Designed by Craig Jones