Last Updated on November 28, 2018
This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into “thirsty one”. The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
McLaren Vale Beer Company
Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry and Vale Drk, and McLaren Vale Beer Company is the fastest growing beer company in Australia.
Designed by Parallax
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