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Because the market is so competitive across all sectors, companies are starting to come up with creative ways to present their products or services. One of those creative ways is establishing a single or multiple mascots.
You see, mascots are a great way to grab the viewers attention. Since eidetic memory is better that text, a mascot easily helps people remember who your company is and what you sell. A custom character made to match you company’s ideals, is way more noticeable and memorable than words.
I would argue that having a logo is no longer enough to compete with hundreds or thousands of companies. I strongly suggest considering a mascot, before you start your business or develop one if your business is already operating. To get you inspired we provided some wonderful examples below. Enjoy!