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If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative companies on the other hand, put thought in their logo design.

Have you ever stopped to appreciate the hidden details in a logo? Today we have collected many famous logos that contain hidden messages. Some might be well known, but we hope you will learn about new ones as well!

1. FedEx

You probably already know this one, but for those who do not: Look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision. Now that we mentioned it, you will probably see the arrow all the time!


The yellow swoosh looks like a smile: want to have the best customer satisfaction. While providing great serve, they want you to know that their store has everything from a to z. Simple yet effective right?

3. NBC

You probably watched their programming in the past, but did you know their logo has a secret Peacock? Ever since they came out with their new logo though, the peacock has been a little harder to spot.

This is the logo of Presbyterian church and it has several hidden messages. If you wish to learn them all, take a look at this article.

5. Goodwill

The “g” in “goodwill” and the smiling face look quite  similar huh?

6. Sun Microsystems

This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically.

7. Elefont

Simple yet effective; part of an elephant’s trunk in the negative space inside the letter e.

8. Baskin Robbins

Baskin Robbins has 31 flavors! The pink in the BR acts as the 31 and as the BR in the logo.

9. LG

Life is good, especially when playing Pac-Man!

10. Snooty Peacock

Snooty Peacock is a jewelry store. Their incredible logo includes a woman wearing jewelry and the negative space peacock.

Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos for Follow me on Instagram: @igorovsyannykov

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