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With the recent changes in the way movies, ads or any type of photos or videos are made, there has been a great demand for newer and innovative ways of presenting them. As the name rightly depicts, 3D is a three-dimensional view of an object. Almost everyone enjoys watching videos in three-dimensional formats as it takes us to a strange new world. Today, companies and industries are opting for 3D rendering to give their photos and videos more appeal. 3D rendering is the process of transforming photographs or video into realistic three-dimensional format. It is mostly useful in depicting mechanical working of objects or realistic walk-through of architectural plans.

By far, 3D rendering has served as boom to construction and architectural professionals. If you are an architect and wish to give your client a rough idea as to how the product of your design would look like, you can go for 3D rendering. The client will definitely be impressed with the presentation and would get a better insight into what you actually planned for him. 3D rendered architectural walk-through will help your client to understand how each room of the said construction would look like.

You can make your own 3D rendering architectural videos or photographs or go in for professional help.  The various types of 3D rendering methods include non-realistic wire frame rendering that is done through polygon-based rendering, or advanced methods like radiosity, ray tracing or scanline rendering. The 3D rendering can be done from 3D applications like AutoCAD or sketches or even scanned copies. The end-result would be an alluring life-like image. As mentioned earlier 3D rendering can also be video format in the form of walkthroughs. To give an added effect to your 3D rendered images or videos, you can put in some lighting effects that would make the end-result almost tangible.

There are a myriad number of perks that come with opting for 3D Architectural rendering; some of them are listed below:

  • A clear picture of what an architectural project would look before the actual construction starts
  • Minimize errors in the design
  • Boost your project life cycle and the subsequent productivity
  • Get a better control on your project and understand the progress and significant stages

An architect or an interior designer can’t imagine designing a space without using 3D rendering. It helps them present and pre-visualize everything before your home or building or your restaurant is being built. Most of the clients wanted not just a 3d rendering image but they would also want a photorealistic look. Photorealistic rendering is the art and science of producing images that imitate real life scenes as much as possible. Photorealistic rendering technology make your presentation more engaging, informative and exciting.

You can easily incorporate real-life elements such as surroundings, people, lighting, vegetation, color and texture for your renderings to get all of them closer to reality. ArchiCAD, Revit Structures, 3D Max and Adobe Photoshop are preferred CAD software in work with today by architects, inside designers, property developers as well as contractors. These architectural renderings are most commonly used as promotional content in brochures and ads.

Hand drawn renderings are now being slowly phased out of the architectural design process due to inclusion of sophisticated CAD application and technicians. For the aim of communicating their designs to be able to clients architects are increasingly depending upon rendering services to manufacture virtual representations in electronic digital platform using photo-realistic visual architectural 3D rendering or the whole scale architectural fly through/walk-through.

We hope this information has helped you understand this field a little better. With the advancement of technology, 3D software is beginning to be utilized far more than pencil and paper. Also with commercial 3D printing soon to become reasonably affordable, you can expect ideas coming to life much more quickly. Now just imagine if we were born 100 years ago…yep this job would be much harder.

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Posted by Joel Cordle

Joel Cordle, is the Marketing lead at Idea Design Studio. Idea Design Studio is a product development firm that specializes in top-of-the-line design work for inventors. If you have any question on how to get invention help just contact Idea Design Studio.

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