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There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed.

The average American is exposed to 5000 ads every day, these range from TV ads to product placement. But how many of these do we actually remember? What made us take a second to notice them?

Having the right advertisement can really play a huge part to your campaign. Agencies and big corporations are starting to disbelieve in ‘cool factors.’ Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course they must convey a strong message to the public. If any person actually stops to get a second look, then you have succeeded the ‘Wow Factor.’

It’s very important to showcase your product in a clever way. Some companies take this aspect too far, and create an ad that has to be explained which by that point they have failed. When I see an advertisement, I want to understand the message of the photo right away.

Today we’ve handpicked a great collection of creative advertising. If you work for an advertising agency/firm, the following examples will serve as great inspiration of what to do. Here are some useful branding and design tips to help you hit a home run.

Evian: We’re all babies inside

Good Night Mattress: Thief

Cape Times Newspaper: War

OS X Desktop

Let It Taste The Way It Should

Become Someone Else

Organ Donors

 See the Best of Britain

The Other Side of America

Be Stupid

Your Tips Help Expose Criminals

One Mistake Can Blow It All


Dirty Bomb

Spend More Time On You

Meralco: Unplug to save bags

As Seen on TV

Super Rich 1965 Company: Lincoln

Wrigley’s Orbit: After every meal

Comforta: Woman, Man

Hubba Bubba: Beach

Boy Scouts: Knife

Mercedes Motion-Blur Illusion

True Colours

Autologic Washing Machine

Old Spice

Hawaiian Tropic: Pool

BIC: Love you Mom. – Elliott

Nike Run

Stihl Leaf Blowers: Fudwick

New York Lottery’s Powerball: Helicopter

Neostik Glue: Medic

See the difference


Axe: Fireworks

Americans for Grammar: Biacthsmler

Colgate Plax: Eye Mask

Toyota FJ Cruiser 4×4: Curve

Taystee Chili Sauce: Burned Billdoabrd

Panasonic HD CCTV: Snatcher

Scotchgard Protector: Ice cream

LEGO: Southpark

Scotch Strong

Home Sweet Home

You’re Not Watching the Road

Sugar Free: Floating Billboard

Please Clean Up After Your Dog

BMW Golfsport: Perfect drive

A little ad rivalry -Volkswagen’s Polo ad appeared first:

Nissan’s prompt answer:


Check out our previous articles!

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos for Follow me on Instagram: @igorovsyannykov

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