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The average attention span of people is very low these days. For example, if your website doesn’t load within 5 seconds, people will leave your website and go somewhere else. We wrote about this in one of our previous articles about website optimization. This goes to show that people are used to instantaneous gratification. They want things fast.

If I’m flipping through a magazine, I usually don’t stop to take a look at an ad unless it grabs my attention. Even if I do stop, I won’t spend much time on it. Because of this, ad agencies are forced to create enticing ads that grab your attention.

Now this next statement is totally based on my personal opinion, so feel free to disagree. I feel that a recurring theme of many ads these days is either sex, humor, or creativity. If you had to only choose three categories to label ads, those would be it. Let’s face it; sex sells, humor makes people feel good, and creativity is intelligence having fun.

These three categories work, and that’s why they’re constantly used. If it ain’t broke, don’t fix it. Right?

Today we selected some of the best ads for your inspiration. If you’re working in the ad industry or simply enjoy some well made ads, this collection is for you. Most of the ads below get the message across in a creative way. Check them out, and let us know what you think by commenting below. Enjoy!

Nikon – Detects up to 12 faces

Oxygo Gym – Long time, no see?

Lenovo The Lenovo IdeaPad comes with Face Recognition Security

Seiko – wake up

CNN Turk – Robbery

Bose Headphones – Mimes, Crying babies

Ché Magazine – Keep on dreaming of a better world.

Spanjaard – Stop imagining what it smells like and just get rid of it.

Omax Lenses – Wide-angle lenses

Listermint Mouthwash – Bad breath affects those closest to you

Sargam – For better digestion

Stockholms Hundforum (Daytime dog care): Wanking dog

WWF – You can’t afford to be slow in an emergency,
Act now for the planet.

Office of Road Safety – Drink & Drive awareness

Ephone v900 mobile telephone – Fast Internet access when and where you need it

Utopolis – Group of cinemas

Reality Sucks

Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos for Follow me on Instagram: @igorovsyannykov

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