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A web design incorporating brand colors of a business is smart marketing strategy, but overdoing the same thing on a call-to-action page can prove quite unhelpful. Call-to-action pages with distracting backgrounds repel visitors rather than attracting them. Having a gentle and subtle look is a great strategy.
The prime purpose of call to action button/page is to prompt users in performing a desired action. If your call-to-action button lacks the strength, attraction, and character, calling upon customers somewhat vaguely, expecting more conversions out of that is like living in fool’s paradise.