The X’s and O’s of Drawing Up a Content Marketing Game Plan
A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience...
Work Smarter, Not Harder: How to Create Compelling Content on a Small Budget
As your competitors are angling for the best possible spot on Google search results, you can’t sit idly by and hope that your current and prospective customers will cut through the thicket in search of your website and social-media channels....
Fake Reviews: Short-Term Success, Long-Term Failure
Recently, Edmunds.com filed a major lawsuit about the online reputation management firm Humankind Design after the firm posted fraudulent comments on the site. The outcome of this case could have serious repercussions for the online reputation management industry. Edmunds.com, an...
3 Steps to Improve Your Online Reputation
Online reputation management is an ever-expanding field as both individuals and businesses begin to realize that one negative search engine result could potentially haunt them for years. For all businesses, the concept of “branding” has taken on a much different...