The term “above the fold” originated from the world of print. It’s usually where the top stories are placed in newspapers and played a crucial role in grabbing readers attention. Web design adopted this concept to describe the upper portion…
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Bloggers are concerned with publishing the right content and the right time to drive more traffic and engage their readers. They may also promote their posts on different online channels and measure their blog performance, among other things. However, their…
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Designing a brand logo seems simple enough. You create a brief for the designer, request revisions, and display it on all your marketing materials. But let’s face it: there is pressure in designing a logo for your brand. After all,…
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According to Business Insider, one in four shoppers said they would consider abandoning an online shopping cart if same-day delivery was not an option. This speaks a lot about how customers expect businesses to meet their expectations. Offering same-day delivery…
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One of the biggest challenges of content marketing is having a “hook” that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you…
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Email marketing is crucial to businesses with plans to grow and succeed. 80% of companies believe that email marketing is key to their customer acquisition and retention strategy. Not to mention, for every dollar you spend on email marketing, you get…
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Instagram is a great place to connect with people and make yourself known. Because of this, many people realized that it’s a perfect platform to influence people. While some do this to promote their business, there are those that just…
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Let’s face it – a lot of brick-and-mortar shops are jumping ship to the online world for a reason. Due to the technological advancements that have revamped the buying habits of consumers, local and offline business need to adapt as…
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Millennials have had internet access for a significant amount of time in their adult life. They’re so used to communicating and being productive online, which is why 85% of them prefer telecommuting over attending a physical office. As a result, they…
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