Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing…
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How to Get More Visitors to Click Your CTA Buttons
Call-to-Action (CTA) buttons are your gateway to getting customer orders, subscribers or attendees for an event. The effectiveness of CTA buttons is well documented. For example, Social Times, a social media agency, decided to add CTA buttons to their marketing…
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Everything Freelancers Need to Know About Their 401(k)
As a freelancer, your employers are probably not going to handle your retirement plan for you. Just like how you entered the industry and did your work on a regular basis, you are on your own. That is, of course,…
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How to Get More Email Subscribers for Your Blog
Success in blogging is all about reaching a large audience and reaping the rewards of your hard work through effective monetization. Neither of these comes easy, and it might take you weeks—if not months—to reach your objectives. Until then, you…
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How to Get the Most Out of Your Infographics for Content Marketing
One of the biggest challenges of content marketing is having a “hook” that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you…
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