Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and…Read More
Author: David Veibl
This is a guest article by contributing author David Veibl. David is now writing on behalf of Capita Customer Management, the UK's leading provider of customer relationship management services, part of the Capita Group.