How to Increase Conversion Rates with Tactical Typography
Most marketers know by now that increasing conversion rates is an entire branch of science itself. Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of...
How to Sell Responsive Design
In a world where responsive design is one of the top concerns of businesses for their websites, there are still times where you have to persuade your client that it’s worth having. If you find yourself in the position of...
7 Ways to Improve Your Click-through Rate
Like in other areas of life, success breeds success in online marketing. A link that gets clicked often will increase the page’s relevance, which improves its quality, which raises its position in search engine rankings, which leads to even higher...
Choosing Fonts for Mobile Screens
The advent of responsive web design and designing for small mobile screens presents new challenges to typographers. Choosing the wrong typeface for a website causes problems with readability and comprehension on even the largest desktop monitor. The same errors on...
The Massive List of Font & Typography Resources
I noticed there were many posts and articles centralizing on specific typographical categories, or offering a particular list of free fonts. After browsing around, I figured it might be useful to put together a big list of the highest rated...