All posts by Kimberly Maceda

Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation to keep customers updated with the latest trends.

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How List Segmentation Affects Email Marketing Performance

List segmentation is so basic that email marketers who fail to do it are being left behind. In fact, a report found that 83% of companies are using basic segmentation for their emails while 3 in 5 marketers mentioned that...