All posts by Ruchi Pardal

Ruchi Pardal is the Director of Search Services at ResultFirst, a firm that helps businesses get found across search engines and give their audience an optimal experience.

5 Killer Email Marketing Strategies to Live By

If you think people are moving away from emails and that email is dead, you may want to go through eMarketer’s research in which they state that email is still the most common method used for acquiring new customers. As...

SEO Isn’t Just About Big Brands – It’s About Small Businesses Too

Search engine optimization (SEO) often sounds like a place where everybody has an equal opportunity; where rankings come naturally and are swiftly becoming more and more immune to being gamed. And, as we all know, there are over 200+ factors...