Last Updated on February 5, 2020
Whenever I see a beautifully designed vehicle the first and most important action is to see what company is behind the design. As soon as you see that logo, your judgement based on that vehicle will, from now on, be associate with that brand.
It’s something so automatic that we really don’t notice until we recall that information again. Later on somebody will ask you your opinion, and your will most than likely reply based on your experience.
Being a typography lover might seem a bit strange to some. I remember commenting on a movie poster, for their great use of typography, ended up with some raised eyebrows. The concept might be strange to a regular consumer that has no background knowledge of the skill. For people like us, who understand that it’s far more than just letters combined together, it’s a piece of art.
Recently I stumbled-upon a Tumblr based website called Chromeography. The site is maintained by Stephen Coles, who is a writer and typographer living in Oakland/Berlin. Chromeography praises chrome logos and lettering affixed to vintage automobiles and electric appliances. Looking around at the beautiful typography created by designers before our time, really inspired me. Seeing their, what some might call, retro and vintage typographical trend is quite pleasing. Today we collected some beautiful retro designs from Chromeography!
Note: All of the images are linked to their source.
Ford F-100 truck
1969 Riley ELf
1972 Subaru Sambar
1965 Wartburg 1000
Volkswagen Karmann Ghia Coupe Type 34
Dodge Brothers Radiator Badge
International Loadstar 1600
1970 Dodge Charger SE
Raymond Loewy’s personal 1963 Studebaker Avanti
Sonoramic Commando Power on Plymouth Fury
1968 Mercury Cougar
1950 Oldsmobile 88 Futuramic 2-Door Fastback Sedan
1960 Ford Galaxie Starliner 2-Door Hardtop Coupe
1956 Buick Special 2-Door Hardtop
1954 Lincoln Capri Sedan
Volvo 122 S sedan
Hupmobile 20 Roadster
1975 Chevrolet Caprice Convertible
Ferrari Berlinetta Boxer BB 512i
1949 REO Heavy-Duty Chassis Tanker Truck
1975 Ferrari Dino 308 GT4
1960 Chevrolet Corvette Convertible
1937 Pontiac Deluxe Six 2-Door Slant Back Sedan Custom
Audi 100 LS
1966 MG MGB GT
1965 Lamborghini 350 GT
Chevrolet Bel Air
1956 Mercury Custom convertible
1979 Peugeot 504 Diesel Wagon
1959 Plymouth Fury