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Creating a Facebook page for your business is generally considered a smart move. It can help you build a loyal customer base and reach out to more and more people. A Facebook page, however, is a bit different than a standard, official internet website or an online store. First of all, it is definitely more dynamic, which means that it is really easy to win customers in a glimpse and lose them in another.
There are many strategies to help you manage your page. You might need a few suggestions on what to watch out for in particular, especially if you’re just starting and haven’t got a lot of experience with Facebook fan pages. So, here’s a few tips on what to do and what not to do if you don’t want to lose your current and potential customers.
1. Your company’s page is NOT yours!
You may think to yourself – it’s my company and my Facebook page so I can post everything I want. Well, don’t be surprised if the results are not positive. Don’t look for excuses like – “I’m trying to create a bigger buzz, so that more people check out my site”. If your company sells toner cartridges for printers and you start publishing posts about, say, the birthplace of Barack Obama, it won’t create a bigger buzz and bring you more clients.
People will quickly find out, that the stuff you’re putting on your page is irrelevant to what you’re selling. Publishing everything that pops into your mind on your fan page will quickly turn it into one of millions of millions of useless sites, where all people do is get into endless, meaningless discussions and empty commenting.
2. The more the merrier?
Your goal is to promote your company and eventually sell more products. You’ve just read about how important it is to keep your Facebook page buzzing, but that does not mean that you need to post a picture of your product with a link to your official website every single hour. That’s just spamming. Unless you want to make people ignore your posts – if so, that is the perfect way to do it. Use your Facebook page wisely.
Inform customers about new arrivals, new offers and sales. Publish photos of new products in one post; seeing five posts in a row with a link to one product can really annoy a potential customer and well, you don’t want that. Try to attract attention – not cause annoyance.
3. You’re not the Great Inquisitor
I know reading negative comments is not pleasant, but by deleting them and censoring your site you can do much more damage to your company’s image. You shouldn’t censor your page as long as it’s possible (limits of tolerance can change depending on your company’s field of operation). Instead of thinking that you must control everything that’s posted to your site, try using negative comments to your benefit. Explain your mistakes, be polite, but most importantly – take a moment and think about what the dissatisfied customer was trying to communicate.
Maybe there’s a grain of truth in his words? Even if you’re absolutely surely the comment is pure nonsense, don’t delete it: it will make your page look genuine. Also, people take things you publish more seriously when they know that you’re open to criticism. In fact, the whole situation may turn out to be a blessing in disguise. Think about how much credibility you can gain if there are positive comments from other customers that object the negative ones. Give your satisfied clients a chance to work in your favor!
4. It’s not a funeral
Be aware that a Facebook page is not a typical company website. It’s not enough to create it, paste a few links, and add some pictures of the things you’re selling. Your fan page needs to become alive! Always think about your target group and target audience. Is there something that could be both interesting for them, and somehow related to your business? Try to bring some traffic by asking open question, posting an intriguing video or a picture and asking for your fans opinion or by organizing a contest.
If you create a Facebook page for your company and leave it without updating or communicating with your potential customers, you better just forget about the whole idea. A dead fan page simply suggests there’s not much going on with your business.
There are hundreds (if not thousands) of companys’ fb pages managed in a terrible way. Following these simple guidelines would really change them. And these 4 tips are a good starting point if your thinking about creating a fb page for your business. And if you think they are too obvious, and you didn’t learn anything new from this short article, that just means your business fb page is not one of the horrible ones. Make sure it stays this way.
Check out our previous articles:
- Understanding the Value of Social Links
- Twitter and the Politeness Game: Etiquette on the New Social Giant
- Top 5 Social Media Strategies for Small Businesses
- Facebook Ad Service – Your Questions Answered
- Benefit from Social Media when Changing Your Career
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