Web 2.0 has become well established and infiltrated business, education, and the general public. The concept of interactive webbing is seen in social media, searching within websites, and collaborative work tools. Web 3.0 emphasizes new more efficient ways to retrieve information. More applications and data sources will become compatible for all devices accessing the Web. Data creation will become accomplished by all types of devices and machines.



What if anything does it have to do with blogging? For business, a blog is an advertising method to attract followers who hopefully will become clients. Web 3.0 technology plans on increasing the capability of easily finding unstructured information such as found inside a blog, tweet or other social medias. The technology formulates a meaning for the context in which the information is published making high quality, engaging content that has a voice receiving higher rankings.

Resources are correlated by common interest based on natural language processing searches which finds information that has something to say creatively and clearly. Data indexed will have interpretations attached to it and relationships established between contrasting elements based on user searching behaviors.

Changes in Search Queries

The plan is for search engines to add a feature that allows the use of a question. The search engine attempts to answer the question by looking for phrasing that answers it, but it is not based on key words. This means a specific search term may or may not appear in a page pulled up by the search engine. Any phrase having to do with the question becomes part of the search.

Data filtering and relevance will become much more important in delivering an accurate and relevant site. The focus becomes content quality not quantity. The concept addresses the problem of information overload and distraction. One gets a question answered from several perspectives with high quality content rising to the top giving a full meaning to the information sought.


The Internet’s early days were about openly sharing information. Web 3.0 honors this idea. The capability to cross reference, process, remix data, applications and information from diverse resources introduce an interoperability that emphasizes synthesis. Synthesis is the highest level of creation making the Internet forever cutting edge and new.

Cloud based technology does such activities easily, and it fosters collaboration between companies. As many ways, a company can devise methods to mix information to create products is as many ways as that company can make money. Having a diverse work force with many types of thinking makes a company more likely to create interesting products and services. Having blogging with diverse opinions and good information becomes attractive to search engines.

Experience it Now

Some technologies use the process of natural language searching now. Understand it is not fully functional because the entire Web is not cross referenced as yet but using the service will help someone anticipate the possibilities. To experiment and experience such searching the search engines Bing and Google both search by question.

Both have been observing the patterns of searching by question for some time. TipTop Technologies allows searching tweets on Twitter by natural language. OpenCalais is another program based off natural language and is used by CBS Interactive on its site.

Web 3.0 interfaces have been integrated into many established sites. Many consumers without knowing it have been encountering it in their searches for some time. The next time when writing for a blog consider phrasing or questions instead of only keywords. Web 3.0 technologies and searching are here and are about to move to the forefront.

Information retrieved via Verizon, World Wide Web 3 Consortium, Bing, TipTop and OpenCalais.

Posted by Jason Bayless

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the top SEO companies in the United States.

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