Last Updated on August 9, 2024
When it comes to digital ads, few can do it successfully–the kind of ads where you don’t zone out and ignore them. Now, more than ever, there’s a need for consultants in the digital marketing space in 2024.
Enter Carl Jouffroy, a leading digital marketing expert with over 12 years of experience in the field. He has helped over a thousand businesses across a wide variety of industries achieving asymmetrical online growth.
For over a decade, he has partnered with C-level executives, crafting strategies to reach their marketing and business objectives. He has consistently exceeded his client’s revenue targets whether in eCommerce, Luxury, Telco, Gaming, or Lead Generation.
Companies do in fact need a digital marketing consultant working behind the scenes so there is a seamless experience for their customers. A strategy helps with this, and so is goal setting and dreaming big.
Carl chats with InspirationFeed about the magic behind his tech career, the secrets to promoting your DTC brand, and the real reason he wants to help companies achieve their goals.
How did you know you wanted to work in tech?
I wanted to be in an environment where I could be myself. I wanted to work on cool things that make a difference. Understanding humans through the machines we are creating. There’s a human aspect to tech jobs that is often overlooked, and I have always been fascinated by understanding humans through the machines we’ve created. We’re a set of systems just like the machines we create.
Why is this your dream job in digital marketing?
One thing I love is understanding people, and finding ways to solve problems. In that sense, I love being a trusted advisor. I’m interested in helping people set goals and achieve them, and overcome their biggest fears. The hero’s journey is inspiring to me – like Harry Potter or Luke Skywalker. Everyone has that ability within them, they just need a map to get there, and I can help them.
How did your career begin when you first came to the US from Ireland and before that Poland and France?
Well, it was a lot of adaptation and growth. I had to do business in a totally different country, working with a different industry. I grew from it. I had an experience of living in the US 10 years ago, and now I’m much stronger than I was initially. I’m relentless.
What has your experience been like working in e-commerce?
I’ve learned so much, and there’s so much to learn. That’s what drives me, to keep going and expanding and learn how AI is going to change everything like personalization.
What upcoming trends can we expect to see in e-commerce in 2024?
It’s all about seamless interactions and brand storytelling. If you’re really good at telling your brand story in a direct and succinct way, you will be able to connect with your customers very well. It’s that simple. Storytelling and data are key for DTC brands, it’s all about data-driven storytelling. Another trend is seamless shopping, where it’s easy to find, learn, and pay for a product. There’s also going to be more deal seekers, as the virtual shopping market is getting more competitive.
As a digital marketing consultant, what do you focus on?
I like to give a 360 approach to online marketing. I also specialize in providing expertise to agencies who specialize in e-commerce and now Lead Generation spaces. One thing that clearly sets me apart from anyone in the industry, is to look at it from more than one angle. That was my secret weapon. I link the marketing strategy to the product strategy to help answer the business objectives.
You have marketing campaigns and online marketing – you need all this. You also have to ask the right questions, like: When is the time for all this? When should you make the next item? Which one is in most demand, do you need to start planning for a 2.0? For a spinoff? Part of the marketing burning question is: ”What’s the next product that will work?” Most businesses want to increase their sales every year, so it pays to know what are your actual business objectives.
What kind of companies do you like working with the most?
I enjoy working with small to medium businesses, they’re willing to try anything that would work, and they’re nimble. They’re all on it. They’re so much faster than large corporations. At the same time, large corporations have the means and can go well beyond in terms of measurement, and in-depth strategies. The more data the more you can do with what we’re talking about.
What are the most powerful kinds of ads you’ve seen online?
Let’s look at it this way: Having someone on TV asking you to buy a product is so old, it should be in a museum. In other words, you’re tired of it. It’s dusty and old. The deciding factor whether you buy something is a combination of many things. Advertisers overly rely on one source of connection to their audience. They massively put video ads over and over, and never really lock in whoever does online searches. They will forget about a narrative.
Efficiently using data to put your product and at what time is the deciding factor. It’s extremely difficult. Product Ads are the single most powerful, you’re putting the product in the hands of your consumer. Just look at the Tipp-Ex campaign in terms of creativity, or Old Spice commercials in terms of complexity. Remember to have a message for each stage of your audience’s mindset.
What has been your best quality to get you through tough times at work?
Be relentless, never give up. I never stop. I won’t stop until I win. I want to solve things, create things, and help people, you have to go through those tough times. It’s who you become in the process of achieving your goals. It’s who you have to be to reach what you set your mind on.
What is your biggest goal?
My goal is to find people who will need my expertise and help them achieve their goals. I want to work with people who have a vision and who go through the changes, to achieve their goals. And push them. I help provide a strategy, I know where they need to start, what keeps them moving, and be the best versions of themselves. I can help them shine through their business.
What are you most excited about in the future?
I’m most excited about how people are more empowered to create and realize their dreams. It’s an exciting thing to watch. It’s almost as if more people feel the need to realize their own visions, and this is what’s filling up the DTC landscape today. Now is the perfect time to help business owners step up their game. We’re at a fork in the road, where decisions are going to be made in this world. I want people to be who they’re supposed to be. I want people to know that it’s possible. I want to show them that: you will make it if you put in the effort. I want to be next to you all the way to the finish line. And who you become by doing it.
Check out Carl Jouffroy at https://acethemarket.com/
