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In today’s world, where spreading misinformation is easier than spreading “insider” marketing tips, the number of myths about online marketing is staggering! Especially when blindly following these myths, it ultimately leads to a decrease in profits and returns. Is it…
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Marketing for the future One of the greatest challenges marketing professionals have to face in the 21st century is a significant increase in customer acuity. To put it another way, the general public has gotten much, much better at sniffing…
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Every business needs a website, whether you’re an independent dentist or physician, an art gallery, or a retail store. Often, this is the first thing prospective customers or clients will see when considering whether to use or buy your products…
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So you developed a product that solves a problem of your target audience. But here’s the thing: almost no one is buying it. Maybe people don’t find too much use for it. Or maybe nobody knows it exists! Either way,…
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Logo, color palette, font, graphics, header, and footer, etc. are all the digital assets of a company. Managing the right format and size of it can be tiresome if you do it all on your own. Luckily, you will find…
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Whether you believe it or not, your company already has an employer brand, and it’s not the same as your company brand – and the best part is that your employer brand is dictating the quantity and quality of talent…
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With the variety of credit cards available to businesses today, it can be difficult choosing the right one for your own company. Before applying for a business credit card there are a few things you should consider first. Below are…
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Awards ceremonies are some of the most popular ways to let employees know how much they are valued. Giving a well-thought reward for a job well done can be a powerful motivator. Through it, you can open the door to…
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A logo can have untold power. For example: think about the last time you saw a favorite brand’s symbol. It likely took just seconds for your brain to realize that it belonged to a specific company – in particular, that…
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Technology can facilitate and permits the tiny business homeowners to use their restricted amount of capital and resources in terribly extra effective ways in which. In most cases you’re ready to see by the great use of technical devices throughout…
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Love them or hate, meetings are an integral part of business life and considered as an effective business communication tool either to let employees know their duties or to sort out various business-related issues. Effective business meetings bring everyone on…
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