As human beings, we are directly influenced by our surroundings. It’s why people are generally happier when they’re outside and more easily agitated when they’re in a sterile indoor environment with harsh light. From a business management perspective, this relationship…
Read MoreHow Competitors App Can Improve Your Business
If you’re familiar with Sun Tzu’s ‘Art of War’, you’ll remember the famous saying: ‘If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy,…
Read MoreFinding Inspiration as a Leader When Everything Seems to Go Wrong
The plan was to sneak your squad in behind enemy lines for a rescue mission, but right from the get-go it seemed doomed, with a parachute that didn’t open, constant attacks from enemy combatants that shouldn’t have been there, and…
Read MoreTime To Get Creative: Great Marketing Ideas For Small Businesses
Setting up a small business is no mean feat, and the trials and tribulations involved make it praiseworthy in itself. Now comes the hard part: standing out of the crowd. To put things in perspective, a report from Forbes in…
Read MoreHow to Rebrand Your Business
The world is constantly changing, and so is your business. No matter how great your values and ideals were twenty years ago, if they don’t need an upgrade, at the very least you should consider marketing them differently. Since nothing…
Read More3 Types of Graphics That Help Increase Conversion Rates
Steve Jobs, the late CEO of Apple, once made the wise observation that, “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new.”…
Read MoreThe Internet of Things to Come: How Nespresso, Apple, Nest Grind Out Predictability
Nespresso Let a Few Grounds Get Through its Filter In 2013, Euro Monitor published an article discussing the legal damages to Nespresso’s patent on the coffee capsules for their infamous line of class-leading coffee makers. This was a big deal considering that prior to their patent being legally breached,…
Read More5 Best Loans To Finance Your Dream Business
It’s true that launching a business requires a combination of various virtues, like courage, determination, passion, and commitment. However, if we are to be sensible, then we would also include finances in the equation. Whether your business is big or…
Read More4 Things You Need to Know Before Naming Your Business
77% of consumers buy products based on a brand name, according to statistics by SmallBizGenius. A title plays a significant role in the growth of a company, meaning it can make a difference in profits and losses, no matter the…
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