Influencers are the real power users of social media. People listen to what they think and use the advice they give. Their insights are generally highly trusted by social audiences and can give you a lot of credence if they…
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How To Manage Your Social Media With Hootsuite
With the amount of social channels for businesses to look after, social media management resources have grown to be very popular today. Hootsuite enables you to keep track and regulate your various social media channels. It helps you to keep…
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How to Build and Optimize a Tailored Audience for Twitter Ads Manager
Social media marketing is one of the most effective modern-day marketing strategies. Aside from there being a lot of free ways to advertise on various social media channels, there are also paid ad formats that provide marketers with more advanced…
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6 Internet Crazes Made Possible by Technology
Every month more than 500 million Facebook users share some 30 billion pieces of content with their friends. The cream of the crop become crazes, viral videos or internet memes that everybody’s talking about. Read on to discover the ways…
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3 Tips to Make Your Social Media Videos Stand Out
The recent marketing landscape has put video advertising on a pedestal. Statistically proven to provide three times more engagement than text-based content, videos own the majority share in every organization’s marketing strategy. Social media marketing has undergone an extensive change,…
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Instagram vs YouTube: Which is a Better Influencer Marketing Platform for Your Business?
The number of searches for the term “influencer marketing” has increased by 1500% in the past 3 years. The main reason for this is the high ROI that you can get from it. In fact, for every $1 invested in…
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Using Pinterest: 3 Ways To Find Your Niche
Pinterest is one of the younger social media sites out there but one of the fastest growing as well. It takes the best of Facebook and combines it with the best of Twitter and adds in some of it’s own…
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Social Media and Politics: How are the two Interlinked?
Social media is a bit like Schrodinger’s Cat – it seems to exist simultaneously in two states. In the first, it’s a channel that’s come of age – one we’ve firmly started to get to grips with and are using…
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5 Golden Rules of Social Media Optimization
The world of digital marketing is filled with trendy terms and buzzwords; social media optimization (SMO) happens to be the latest. SMO is about implementing certain changes which can help optimize a website so that it is more visible in…
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