Last Updated on April 8, 2016
Internet marketing is now preferred by most businesses to sell their products. Many businesses make some serious mistakes in internet marketing and this leads to serious losses. Often, such mistakes can be easily avoided and the power of internet traffic can be leveraged to boost sales and increase profits. Let’s see what mistakes common internet marketing mistakes companies make and how to form online marketing strategies.
Selling through Social Media:
Your social media page is purely for building relationships with customers and potential customers. But, most businesses use their profiles as platforms to sell their products. Of course, there is nothing wrong about making announcements regarding your sales campaigns and other selling efforts.
However, you must take care not to let your announcements look like sales campaigns. Most of the times, you will have to be using your social media pages and profile to build relationship and trust with your customers. Also, your social media pages should serve you as a platform to attract traffic for your website.
Posting Poor Quality Content:
As always, content is the most important element of your strategy. You must first develop quality content that will appeal the audience before even you start reaching out to your audience. It is like preparing the premises before the people you have invited turn up. If you are not ready with the necessary arrangements, they are not going to be impressed.
Therefore, write quality content and post them on your website before you invite the audience to your website. This will help them trust your products and eventually they will convert into customers. Also, make the content informative rather than filling it with flowery words. The quality of your content depends on the amount of useful information you have made available to the audience.
Not Focusing on SEO:
No matter how often you change your online marketing strategies and tools, one element you can’t change is the SEO. You must always optimize your site to get into the good books of search engines. Most of the organic traffic comes from the search engines and so you must never underestimate the power of search engines to increase or decrease traffic to your website. There are few people who directly get to your site. Most of them are directed to your site based on the keyword they type in. Therefore, optimize your site and post quality content to get it completely ready for the traffic to flow in.
Not Choosing the Right Tools:
There are various platforms and tools where you can find audience. Internet marketing is not about marketing your products or services to everyone on the internet, but directing your efforts to a targeted group who you think would buy your products. Therefore, you must first research where your potential customers are before you venture out to communicate with them. Otherwise, your efforts wouldn’t be fruitful and all the time you spent to create quality content and every step you took to build your website would turn out to be useless.
Therefore, look where your audience is and reach out to them on those platforms. For instance, if your audience is on Facebook and Twitter, there is no point in you trying to build relationships with members of Tumblr. There are various other social networking sites other than these popular ones. You will have to be present where your potential customers are, in order to drive traffic and sales.
Not Focusing on Website Design:
Many businesses want the traffic to flow in without them making much effort but they don’t have an easily navigable site to present to the audience. This is one of the fatal mistakes made by many businesses. A website that has a poor design is the first chance of ruining your online sales efforts.
Customers do not have time to navigate through all the pages of your website and find what they want to know. Therefore, you must make your website easily navigable. This will greatly aid you in attracting audience and if they find that your site is easily usable, they will keep coming for more information in the future. This is how you can retain visitors and add more value to the other online marketing activities.
These are some of the serious mistakes you must avoid. Take a few minutes to see if your online marketing strategies have any of these and fix them in the shortest possible time in order to get to the right audience. Also, while developing content, you will want to focus on the word length, too. People do not have much time and so they wouldn’t take the time to read long articles. Keep them to the optimal length based on the type of content. Follow these and the other things will fall into place to make your internet marketing efforts fruitful.