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Much like any other business, construction companies use logos to convey their intentions and values, as well as identify themselves to their target market. Construction logos are particularly important today since virtually everything is done online.
Logos carry your brand identity. If your construction company doesn’t have a good enough logo, you’ll be missing out on a lot of potential leads.
When designing a logo for a construction company, it’s important you identify the business’s vision and mission. Often, the construction industry follows a simple design when it comes to logo-making.
But since most construction companies have a simple, uncluttered logo, the challenge is for you to create something to that effect, but will also stand out from the rest. Lego-like logos – while still relevant – are outdated. You have to inject an element or two that can elevate the traditional theme into something more contemporary.
So, how do you do this? First off is research. There are tons of premade construction logos online and free logo makers that you can check. Choose the ones you like and then discard the ones that don’t appeal to you as a viewer.
From your chosen loot, examine and summarize their common denominators. From there, you can easily figure out what elements “speak” to you. The next stage is outlining the values and intentions of the company itself. Each attribute must connect to a design element or to several design elements.
Construction companies are often depicted as bold, strong and masculine. Symbols and images of tools and buildings are the most common focal design of a construction logo.
Sometimes nature-inspired themes are also used like trees and bodies of water. Choose the appropriate images or symbols that connect with the brand’s identity and products/services.
Go for clean, bold, and simple designs since these are more effective and more memorable. Font wise, choose a typeface that is thick, strong, and masculine.
Stay away from typefaces with intricate curls and swirls. As for the color, lean towards red, black, yellow, green, blue, and even orange. Skip the light colors since they may “weaken” the overall design.
Design a construction logo that evokes strength, sturdiness, and durability. These are the characteristics that people look for in a construction company.
The logo must be a representation of the output of the company – handsomely-designed buildings that are strong and proud. If you’re able to translate these attributes into a logo, then you’re able to create a design that people will instantly recognize and trust.
To give you inspiration, here are 45 outstanding construction logos you can check out.