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Traditional billboard or radio ads are not enough anymore, as they don’t leave consumers feeling connected with a product. Traditional ads can make consumers feel as though the product is talking at them rather than talking to them.
Content marketing solves this problem, as its main goal is to communicate with customers, instead of trying to sell them a product. Content marketing helps consumers trust a business, and hopefully, this trust inspires a customer to purchase a product.
Content management may seem daunting, but it’s not difficult if you have the right tools. Some of the best content marketing tools are explored below.
Scribe can help users optimize websites to advertise a certain product. Users have a keyword in mind that they would like to write a post on, and Scribe will check if the post is optimized for the user’s keyword. It will give the user a grade for the post. Users can continue to rewrite the post to obtain higher grades. Scribe focuses on the process of content marketing rather than the project by showing the user how to improve keyword optimization for articles.
InboundWriter also helps users optimize posts for search engine optimization (SEO). Though, the process is a bit different from Scribe. InboundWriter has the user select at least three keywords, and then InboundWriter searches the web for other relevant keywords and hints for SEO. The user then writes the post based off of this information. Users also receive scores on their posts that give them an idea of how much and what kind of change is needed to optimize the post. InboundWriter also has a WordPress plugin.
SlideShare is typically used by professionals who can’t afford to waste time. It allows users to create and share slide presentations easily. SlideShare allows users to easily reuse content. This is important to businesses that have slideshows that they prefer to change and repurpose for multiple presentations. One nice thing about SlideShare is that it targets an audience of professionals. Speakers use it at many conferences.
Piktochart is an infographics tool that allows uses to create and share their own infographics. Infographics help users visualize data or content. Visualizing data or content can make a webpage less intimidating to a visitor. Piktochart allows users without a background in design to create some aesthetically-appealing infographics.
Users simply select a theme, modify the color scheme, and enter their own text, images, or icons. Overall, Piktochart is easy to use and is a powerful tool for users looking to visualize some content on their webpage. Yet, this tool is ideal for someone without a background in design. Many design-oriented people may feel that they could make better-looking infographics using other software.
Trendspottr is an excellent resource for businesses that are looking to capitalize on trends before they get too large. Users are alerted via email when something of interest is going on. Using email alerts rather than having users view a dashboard saves time. No one wants to learn how to use new software unless they have to, and many business owners don’t have time to spare.
Users can adjust alert frequency, along with other settings that influence alert content. Trendspottr has sentiment analysis, which also can save users a lot of time. Upon receiving an email alert, users don’t have to spend time deciphering the average user’s tone for the trend. Using Trendspottr wisely could certainly increase revenue.
Contently is a website where you can employ high quality writers to produce high quality articles. It’s not like other freelancing websites, where the majority of the writing jobs posted are for SEO. Though these articles may come at a higher price tag, this is to be expected if you are looking for good work. This is a good content marketing tool, as you can outsource some of your article writing to writers on Contently and rest assured that you will receive high quality work.
Soovle can help users come up with ideas quickly. If you have a keyword in mind, you can enter it on Soovle and receive related keywords from 7 different search engines and websites, including by default Google, Amazon, Yahoo, Bing, YouTube, Answers.com, and Wikipedia. You can click on the related keywords to conduct a search on that search engine or website. If you have a keyword that is related to a product, you may find Amazon the best place to look for related keywords. Similarly, if your keyword is related to a video, YouTube may be more insightful. Soovle also lets users save searches.
Content marketing tools can make many aspects of business easier and more profitable, from writing posts that search engines will pick up to allowing users to easily create and share presentations. Businesses who incorporate these tools can spend less time on content marketing and more time on other important tasks.