AdSense is an onscreen advertisement service offered by Google which  allows users to publish advertisements on their websites and earn money on the basis of the numbers of visitors clicking on such adverts each month. To apply for an AdSense account, you need to have a working Google account. Once you create an account, you’ll need to submit a request to open an AdSense account in your name and, if and when accepted, you’ll be ready to go within 48 hours.

Being approved to use AdSense isn’t easy, and can be a lengthy procedure, but it is, for many, still the best option, because it remains the best paying among all contextual advertisement providers. AdSense has worldwide ad inventories, whereas the other major ones can only supply US based publicity. AdSense is certainly a great service, as it’s easy to personalize, both from the point of view of its interface and that of its content, and offers a statistics service, which enables customers to check on the profitability of each advert and link. It is, without a doubt, the leading instrument when it comes to content-sensitive, web-based marketing.

There’s a drawback: AdSense’s rules are rather strict and, because of this, many internet marketeers cannot use is on their own website: Google reserves a right to screen AdSense users (this is why you’re supposed to apply for subscription, rather than simply sign up for it) and it has been more and more difficult to get access to the full array of  its services, or even to keep them working, as Google does have the right to end the contract with a user at any given time.

People would rather not collaborate with such a huge company as Google and would prefer supporting smaller realities or, more simply, they’d like to double their advertisement revenue and are in need of a second advertisement source. For these reasons, efficient and reliable alternatives to Google AdSense are particularly sought after by web-based businesses.

So are there valid advertisement programs available for companies who do not want to –or cannot– use AdSense? The short answer is yes! Before talking about the alternatives you must make some major considerations: first of all  none of them, unfortunately, pay as well as AdSense. And as mentioned already, none of them are truly  based outside the US.

Secondly, the best-known alternatives to AdSense are built around the needs of larger companies, and may not be the best option for the average Joe. This means that, depending on which type of business you run, or on the type of webpage you seek to enhance through advertisement, you may need to address your interest towards entirely different alternatives.

When it comes to cashing in profitably without using AdSense, the best idea would be to seek an agreement directly with the sponsor: if you have a high-traffic website or blog, try contacting advertisers directly and ask for then if they would be willing to advertise on your website directly. A very simple method to find companies to work with this way is to place a notice on your own website and see what happens.

You can easily spy on the competing blogs in your niche, and see who what companies are advertising on their website. From there you should make a list of those companies, email them and ask them if they’d be interested. It’s essential that your website or blog has a well established and high level of traffic, because the collaboration must be profitable for both you and the advertising body.


Large websites and popular blogs can also avail of many contextual advertisement providers like AdSense. Bing and Yahoo, Google arch-rivals in the world of search engines, have created, which provides a large number of Ad inventories and an easier registration process. The only downside is the relatively long waiting time  to obtain a full registration due to a rather heavy requests’ backlog. If you can afford to wait, though, may well be the best alternative to AdSense.



Among the best-known AdSense rivals we also find Chitika, which isn’t a particularly good option. First of all, Chitika is one of the many advertising publishing programs that only stores ad inventories for the US, a factor which makes it virtually useless to the rest of the world. On top of that, it proposes some of the worse rates around, another reason for many bloggers and web marketeers to stir clear from the company.

Amazon Associates

Choosing an affiliate advertising campaign is another fruitful AdSense alternative: basically, instead of getting direct products’ ads on your page, you’d get those of a company advertising those products. The best affiliate program for physical goods is provided by Amazon. Amazon has millions of products for you to promote. So regardless of the niche you’re in, Amazon has something for everybody.



Some ad providers are particularly suited for low traffic websites: Bidvertiser gives you the opportunity to browse categories of web directories, choose your geographical area and choose the most relevant keywords for your page. It also provides a referral affiliate program, through which you can choose to advertise Bidvertiser on your page and earn each time someone joins.



Affinity is a relatively new reality, which specializes in in-text advertising, but also provides image, banner and video advertising. The in-text service is very easy to use, but the other formats require high-traffic websites to be efficient, leaving the smaller marketeer or blogger without much of an alternative.



Last, but not least, is another in-text advertising provider, infolinks. Infolinks turns chosen keywords into advert links. A strong positive point about it is it works seamlessly with other contextual ads providers, possibly increasing the opportunity of revenue.

Posted by Alice McLean

Alice McLean is a writer at with background in history, sociology and internet marketing. Now she is writing her first book on internet marketing.

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