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If you’re in the apparel industry, the hang tag you use can influence whether a customer will purchase your product or not. If your tag looks cheap, they may associate your clothing with poor quality. So, how do you design a hang tag that will influence your customer’s purchase decision? Read the tips below to find out how to create the perfect hang tag.
1. Make sure your hang tag reflects the market you want to sell your clothing in
There are a lot of different clothing markets, from kids’ clothing to high-end women’s clothing. If you’re selling clothing for kids, your hang tag should reflect this. Hang tags for children’s clothing should have bright colors and imagery that is attractive to kids.
However, there are even different clothing markets for children. If you are selling clothing for very small kids, your hang tags should be more angled towards parents. If you are selling high-end women’s clothing, your hang tag should look elegant.
Your hang tag can enhance how your customer perceives a clothing item, so be careful. Be aware of your key demographic and try to create your hang tag with this demographic in mind. To get an idea of whether your hang tag will be effective, get a lot of feedback from your friends, family, and colleagues.
2. Include tips on how the clothing item can be worn on the hang tag
The hang tag gives you a chance to tell your customers how your product should be used. You can use the hang tag to convince your customers to buy your product. You can do so by making an argument for the item’s usefulness or attractive design.
If you’re selling athletic or outdoor clothing, your hang tag should tell your customers how your clothing item is useful in that regard. For example, if you’re selling a winter jacket, what kind of weather is the jacket ideal for? Let you customer know, put it on the hang tag. Similarly, if you make surf gear, your hang tags should explain what the item you’re selling is intended for. A lot of clothing is purchased as a gift by customers who know nothing about the clothing’s use. Always keep that at the back of your head.
If you add images to your hang tags, you can give your customers a good idea what your product looks like when worn. You can also use images to illustrate other items that a clothing item would look good with. For example, if you’re selling a blouse, you could include an image of a woman wearing the blouse on the hang tag along with a pair of pants that complement the blouse.
Not only do images on hand tags allow you to suggest ways to wear an item to your customer, it can also convince them to purchase your item. Images on hang tags are particularly influential for customers who are buying items as gifts. If a clothing item is being purchased as a gift, all the customer has to go off of is the image on the hang tag. They aren’t going to be trying the item on.
4. Make the name of your clothing line stick out
You want your customers to know who made the clothing item as soon as they look at the hang tag. If the brand name is hard to find, customers may think your clothing is low quality, because high quality clothing often has a very prominent name on the hang tag.
Keep in mind, however, that the name of your clothing line needs to be written to attract your key demographic. If you’re making budget work clothing, you might not want to have your clothing line written on the hang tag in a fancy cursive font. If you’re targeting hip young adults, you might want to write your name in a minimalistic fashion.
If your customers can easily see your clothing line name on the hang tag, they may remember it and purchase your products again in the future.
5. Include contact information on the hang tag
If you include a website or a phone number, your customers will be able to find your products better. This information also makes you look more professional. It also may bring you additional business. For example, if a customer sees your product in a store but wants the product in a size that the store doesn’t have, they can go to your website to purchase it, and while they are at your website, they may purchase additional items.
Be careful in your hang tag design.
If you rush to create your hang tag, you might lose some potential business. Follow the tips above and get as much feedback as possible on your designs. The perfect hang tag can make your clothing more successful. On the next page you will find some inspiration. Good luck!