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Even though we live in a rapidly changing Internet age, the time-tested business card is still an essential marketing tool. Ten billion cards are printed in the U.S. every year, according to Statistic Brain, which also reports that for every 2,000 cards a company’s reps hand out, company sales increase by 2.5 percent. If you want an easy way to increase sales, you should be carrying business cards with you wherever you go. Consider these top five reasons why business cards are as relevant today as they ever were.
Cards Combine the Best of Both Worlds
When paper business cards contain Internet links or QR codes, they bring together the best of the old and the new. A physical card passing hands creates a special personal bond that is unlikely to occur when someone looks at a screen. At the same time, website links or codes that can be scanned by smartphones enable card recipients to contact you via your social media page or company website. The business card with Internet information creates a bridge between a personal encounter and your company’s online presence.
Some of Your Customers May Like to do Business the Old-fashioned Way
We hear a lot about people who do everything on the Internet, which makes it easy to forget many people still prefer traditional ways of doing business. A few people even take pride in refusing to use computers. When you hand out business cards, you are including people who strongly prefer personal contact, without alienating the people who spend most of their time online.
Business Cards Will Save you Money
Business cards are generally inexpensive, especially considering what an effective marketing tool they are. You can save even more by ordering online, where you can sometimes get business card printing for less money than through a physical store. Compare the cost of a generous supply of business cards to the cost of buying advertising or doing other types of marketing, and it becomes evident the cards are a bargain.
Cards are Personal
As efficient as it is to communicate and conduct business on the Internet, we are also social creatures who still crave face-to-face contact. Personal encounters often feel more rich and satisfying than those that take place online and are therefore often more memorable. Handing someone a business card is part of a personal encounter. The card becomes associated with that encounter. When people look at your business cards later, they will remember the time when they met you personally, and that can be a powerful motivator for doing business with you in the future.
Business Cards Project the Personality of Your Company’s Brand
Business cards provide information, but they can also do a lot more than that. Creative card designs express your company’s personality, which helps make the company stand out. By helping to build brand awareness, a well-designed business card can have a long-term effect on your company’s visibility.
By embracing the new, without discarding the traditional, you can build your company’s sales in an easy, cost-effective way.
Have you had success with business cards? Tell us about it in the comments.