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While it is imperative to focus on external linking, it is equally important to pay attention to the internal linking as well. Failing to focus on internal linking is a huge mistake since without it, it is almost impossible for your website to rank high on SERPs. In this regard you should again remember that internal linking alone is not enough to get you ranked, but it is an essential foundation for building external links.[heading color=”black”]7 Tips for Better Internal Linking?[/heading]
Does Google devalue footer links? Well, this is debatable though it is easy to argue that footer links are of less value given their position on the page. However, unlike links to external sites which may be devalued, footer links to internal pages are of utmost value as they make your website navigation easier.
Search engines like moving easily and quickly through your website. As such, they dislike hitting a dead end due to broken links. You should therefore make a point of frequently checking your links to ensure they are not broken. Remove or repair them. Tools like Google Webmaster can help identify such faulty links.
This involves linking other pages of your website from within the website content. For instance, when you mention a point for which other in-depth material exists within your website; link it to that content instead of just mentioning it.
Make a Sitemap
A sitemap is a map of your website. It is necessary if you want all the pages in the website to be indexed. The sitemap makes it easy for a search engine to see all the pages. Generating a sitemap is very easy especially if you are using a WordPress site; there are multiple plugins to choose from. If it is not a WordPress site, an online search will reveal a variety of free tools to help you do so. Keep
Track of your Internal Linking
Keeping a record of your internal linking is important especially since you may later want to revisit and edit preexisting link text. It will also help you track the pages that you have linked up and those you are yet to link. You should also track the dates when the links were created, the likely SERP ranks on the date the links were created as well as later changes in ranking. This helps evaluate the efficacy of internal linking.
Use Keywords as Anchor Text
When linking pieces of content within your site, be sure to use keywords as anchor text. This enables the search engine to determine what the linked page is about.
By following these tips, you will be doing internal linking the right way. Readers will find your website more interactive and navigable. Search engines will love it! Remember that building internal links are of the essence as a component of your SEO linking strategy.
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