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- 28% – websites in the world are today powered by the WordPress platform.
- 59.9% – of the websites which uses Content Management System (CMS) prefer WordPress.
- 22.17 – billion monthly page views of the websites hosted on WordPress.
These statistics are good enough to tell you the kind of impact WordPress has created in the last 15 years. In fact, you can say that it is the king of CMS and is ruling the roost in the IT world.
Today, when any business owner thinks of choosing an excellent platform for building his/her website, WordPress is the first name which will strike in their mind. The question is, Why?
Here are some of the main reasons for choosing this platform:
- Easy To Use
- Free & Open-Source
- Responsive Web Design
- Vast Community
- Plenty Of Readymade Plugins
- Secure In Nature
- Best Blogging Platform
- Full Control Over Your Website
Now, when you’re planning to build your business website on any platform, the first thing that you need to decide is the theme.
A theme is a collection of templates and stylesheets which defines the appearance and display of your website. It provides all the front-end styling of your site.
It’s very important that you choose the theme for your website which reflects the type of business you’re doing.
There are many companies in the market which provides WordPress Theme Development Services, but choosing the best one of them is a huge challenge.
So, to solve this problem, we have decided to write this blog. In this blog, we will provide you with the do’s and don’ts of choosing a WordPress theme for your business website which will make your job very easy.
Let’s analyze the do’s and don’t of choosing a WordPress theme.
1. Do Make A List Of The Features That You Want In Your Theme:
The first thing you should do to find the best theme for your business website is to make a list of the features you want in your ideal theme.
The reason behind that is, it will give you an exact idea of what is needed. So, according to that criteria, you can find the appropriate theme and save a lot of time as well.
The WordPress Feature Filter will be helpful to you in finalizing the features for the theme.
One more thing that you should keep in the mind while making a list of features is your business goal, as it is the one for which you’re making a website.
2. Do Choose A Responsive Theme:
As you all know that, nowadays most of the internet users are coming from mobile devices such as smartphones and tablets.
Therefore, you need to select a theme for your business website which works not only well on the desktop but also on mobile.
That’s where the role of responsive theme comes into the picture, as it is a design which works well on any device.
3. Do Strive For Simplicity In Your Theme:
As there is famous saying by Leonardo da Vinci that:
“Simplicity is the ultimate sophistication.”
The same applies to the case of theme, where keeping it simple matters the most.
Sometimes developers go for the complicated theme to make it visually appealing, but the thing you should remember is that never compromise on the usability & simplicity aspect.
4. Don’t Choose A Bloated Theme:
What we mean by the bloated theme is that a theme which is cluttered with too many features and not of all them are useful.
A feature-rich theme may sound good in theory, but practically it may affect your website’s performance.
Therefore, you should restrict yourself against choosing a fancy theme which consists of too many features.
5. Do Keep The Color In Mind:
In today’s day and age, visual matters a lot more than the text. Your appearance of the website will decide whether the user will frequently visit your site or not.
Therefore, choosing the right color for your theme is exceptionally vital. The color helps you in increasing the brand recognition, which helps in your business.
Always try to match the color scheme of the theme with the color of your logo, as that will make your website engaging.
In addition to all these, always prefer choosing the light color theme over the dark ones.
6. Don’t Choose A Theme Whose Fonts Are Hard To Read:
Keeping the visitor’s attention on your website for a long time increases your chances of generating leads and creating a conversion.
Now, for that to happen, you need to select a WordPress theme for your business website whose fonts are easy to read for the user.
If the user is not comfortable with the website font, he/she will leave your website. So, make sure that you choose a theme whose fonts are simple, sophisticated, and readable.
7. Do Choose A Theme Which Supports Multilinguality:
For those who don’t know, there many websites on WordPress which are not in the English language.
Sometimes what happens is that you need to create a website in a regional language or you’re running your business across the globe & so, you want multilingualism in your site.
There are many scenarios where a website should be able to translate into a language required by a particular region.
For all these situations, you should always choose the theme which supports multilingualism.
8. Do Choose An SEO-Friendly Theme:
The theme you choose your business website is critical in the SEO (Search Engine Optimization) of your site.
Now, you all know that, in the era of Online Marketing, SEO plays an integral part in the success of your business.
Therefore, you should always choose a theme for your business website which is SEO-Friendly, as it will help you to boost up your website ranking.
9. Do Opt For Lightweight Theme:
In the era of Internet Marketing, the speed of the website matters a lot. If your site takes too much time to load, then you could lose out on top spots in Google Search Engine.
That’s why it’s essential that you choose a lightweight theme for your business website, as it loads in quick time and provides an excellent experience to the users.
10. Do Consider Using The Premium Theme:
As a human being, we always like to utilize the features or functionalities which are available to us at a free of cost.
Same applies to the case of theme, where most of the developers don’t prefer using the premium or paid theme, as they think it’s a waste of money.
But, sometimes it is good to use the premium version, as it offers you some added features which are useful for your business website.
11. Do Check For Customization Option:
Every business is different from the other, and therefore, the requirements of each company vary a lot. In that scenario, customization becomes the need of the art.
You should always opt for the theme which offers you the option of customization. What will happen due to that is, you can make the changes to the theme as per your business needs.
You can do customization manually, or you can use the number of tools offered by WordPress.
12. Do Pick A Theme Which Is Easy To Edit:
As your business grows over the years, the services offered by you will change. In that kind of scenario, it’s best to choose a theme for your website which is very easy to edit.
The reason for that is, when your website needs to be updated, you can make changes to your theme within few clicks. You don’t need to start from the scratch.
Navigation is an essential aspect of any website development. It contributes to the User-Interface (UI)/ User-Experience (UX) of your website.
If your website has super easy navigation, the user will feel great about moving to your site. But, if your website has bad navigation, the user will get frustrated by it.
Therefore, you should always opt for the theme which is easy to navigate. It will help you to reduce the bounce rate.
14. Do Test Your Theme Thoroughly:
Last but not the least is to test your theme before you apply it on your business website.
The reason behind that is, it will give you an idea whether your theme is working as per your requirements or it needs to be changed. Based on that analysis, you can make the final decision.
You can make use of Theme Check plugin for that purpose which will tell you whether you theme matches the standards set by WordPress or not.
Check whether your theme can load on all types of browsers and devices or not.
Summing Up Things…
WordPress is leading the way in the web development industry, and therefore, nowadays most of the business owners prefer to develop their website on this platform. When you’re planning to build your site, you need to finalize the theme first. That’s where most of the developers, as well as business owners, get confused.
In this blog, we have tried to provide the solution to this burning question. We hope that, after reading this article, you all be aware of how to choose a theme for your business website which may help you shortly. Thank You!