Last Updated on April 8, 2016
In the world of online business and marketing, all that counts is how attractive, presentable and professional a website is. An online business’ fate depends on how well the website is designed. The reason is simple. You need visitors to acknowledge your presence and without visitors a website’s existence is good for nothing. While designing a website, every care should be taken to adhere to standard rules. This is because the competition is really fierce and a website needs some unique features and a different look to set itself apart from others. Moreover, from search engine optimization point of view, website’s look, and appeal matters a lot. Among other aspects of a website’s design, a business logo is one of the most crucial one.
A business logo is like an identity of a business. And when it comes to an online business, first impression is the last impression. It is a business logo design that represents the online business and its objectives to visitors. Hence, it should be taken seriously. More often than not, it is observed that people tend to have a careless attitude towards logo design. They spend all their efforts and skills to make a website prim and proper. But what they fail to realize is that business logo is equally important and affects a business’ performance and success to a great extent.
A business logo should be designed carefully keeping in mind the key features of a business. A well designed and professional logo ensures that your business gets all the due attention. It ensures that your business captivates the attention and trust of the market. This is the reason why one needs to be very cautious while designing a logo. A badly designed logo can harm your business image completely. Discussed below in this post are some crucial points that should be remembered while creating a business logo.
1. Plan out a strategy
Before you begin with logo designing, it is important to plan out a strategy. For this, you need to study the market well. You need to think about how do you plan to target the market and what kind of impression do you intend to create. You must think clearly. After you find clear answers to these questions, it is time to plan meticulously about how to create the logo. Never do things in a hurry. It will only lead to messing up or ruining things. Be calm, think wisely and then make a strategy.
2. Study your competitors
When you set out to design a logo for your business, you should first study your competitors well. Study the market flow and find out how your competitors have created their brand image. A word of caution- never try to copy your competitors’ trade mark. You should only study and take inspiration from their logos. It should only motivate you and help you to have some great ideas about your own logo. This way you will understand how your market is functioning and what tactics they have adopted. It will also help you to think forward and perform better.
3. Keep it simple
This is very important. Always keep the logo design simple. It will ensure that it can be easily memorized. A complex design takes you nowhere as people will not be able to remember and relate with it. Humans are bombarded with brand advertising every single day. Having a clever logo will help you stand out and be remembered. Famous and successful companies like McDonald’s, Nike, Apple, and Google etc. have simple and uncomplicated logos.