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A blog is useful for a good many things. For many folks, it’s a vehicle for creative writing, self-expression, or simple daily journaling. For businesses, it can be a great way to make a corporate enterprise seem a little friendlier. For anyone and everyone, blogging is a tremendous avenue for communicating, meeting new people, and networking.

On top of all of that, a blog can also be used for selling things—in particular, for affiliate marketing. If you’re in the affiliate marketing game, your blog is one of the most valuable resources you’ve got. The products and services you’re selling are provided by other companies; your job is to sell them by drawing traffic to your blog and ultimately turning traffic into conversions—plain and simple.

Getting traffic to your blog is one thing, of course; actually convincing visitors to click on your ads and buy products is another matter entirely. What it really comes down to is a matter of trust. If you want readers to purchase products based in your endorsement, then it’s vital to establish yourself as a blogger of trust.

Trust is earned, of course, and not manufactured—but there are certainly some tips and techniques that can help you position yourself as a reputable blogger. Here are four battle-tested strategies that should help you a great deal.

A trustworthy blogger is a blogger that appears to be professional. 

This is something that many of us forget. We get so caught up in the details of our sales copy and blog content, we forget about the vital role that professional presentation plays. Making an investment in a solid, professional domain name, as well as a classy design, is huge.

A trustworthy blogger is respected within his or her niche. 

Blogging is all about the power of community—and if you’re not trusted within your own circles, why would you expect your own readers to trust you? It’s important to establish yourself as a blogger taken seriously within the given niche—something you can accomplish through something as simple as submitting some guest posts to other blogs in your niche.

A trustworthy blogger gives away insider information. 

If you want to convince readers that you know what you’re talking about, and that you’re interested in providing them with something useful, the best option is to reveal some trade secrets in your blog. Give away some specific strategies that have worked well for you, or some real advice that people can benefit from.

Finally, a trustworthy blogger doesn’t endorse shoddy products. 

The quickest way in the world to lose all your credibility is to endorse products that are less than stellar. That will instantly lead to reader burnout—so don’t risk it. Make sure you’re doing your homework and actually buying the products yourself before you take to selling them.

In the end, anyone can be a blogger. All it takes is a free WordPress account. Not just anyone can become a blogger of trustworthiness, however—and for those seeking to sell, the difference is crucial.

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Posted by Jason Akatiff

Jason Akatiff is a highly experienced professional affiliate marketer.  He currently owns and operates Ads4Dough, a well-respected CPA affiliate network.

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