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While there are many ways to optimize your website, there is hardly any that is as comprehensive, as reliable or as easy to use as the Google Website Optimization Tool. Although the Google Website Optimiser is not really an SEO tool, it is just another step towards reaching a common goal – Sales.

There are many search engines on the internet, but most searching engine optimization techniques are directed towards Google. This is for the simple reason that the number of searches on the search giant is more than the number searches of all other search engines combined together! This is just another reason to take tools provided by Google, very seriously.

Using the Google Website Optimizer is highly convenient. The simplicity behind the concept makes one wonder why it wasn’t developed sooner. Well, at least it’s here now! It helps the webmaster to create different ‘versions’ of his own website or certain elements of the website. These versions exist simultaneously on the internet and can be analysed through actual user testing. Such tests are called ‘experiments’.

First thing the user needs to do is create a Google Analytics User Account.

There are two different kinds of experiments:

  1. A/B experiment
  2. Multivariate Experiment

A/B Experiment:

In an A/B experiment, the user gets to test the success rate of different versions of his webpage. The versions can have different content, themes, navigation etc. Since the testing is simple and straightforward without much complexity, it is adequate for webpage which generate low to moderate traffic.

Multivariate Experiment:

Pages which receive a high volume of traffic need to be studied in much greater detail. It would not be very accurate to simply test two different pages. What if a few elements of the first version of the page are better, but the remaining elements are not as good as those on the second version? Thus there is a need to compare individual elements or at least a group of elements and see the consumer’s reaction to both.

With Google Website Optimiser’s Multivariate experiments, you can identify specific elements like headlines, promo text, images etc. Three different versions of each element can be tested simultaneously! The webmaster does not need to create all the webpages with different versions of elements, combined with each other. The tool does that for you! Creating combinations of the elements, the optimizer gets results that help in identifying the best possible combination according to the consumer response that they generate.

Since the tool judges the webpage versions according the consumer response, it can be used only for pages that have a “call to action” like purchase, download or register link for customers. These link lead to conversion pages where the actual transaction occurs. Since a page can have multiple links, it would be prudent to select a secondary (conversion) page that receives the most traffic. Enter both, the primary page as well as the secondary page URLs in the given fields.

The Google Website Optimization Tool is an amazing method to get the most efficient website. However, remember that potential customers first need to find your website before they like or dislike it! That’s why SEO should be your primary area of focus before you begin with website optimization. Google Website Optimization Tool works best when used in sync with the expertise of an SEO Expert Company or with SEO techniques like the Google Keyword Tool. A good SEO Expert Company might be able to provide you with services that achieve both ends and develop for you a great looking website that can be found on top of Google SERPs (search engine result pages).

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Posted by Mathew

Mathew is a free lancer writer and content builder of

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