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As a marketer or entrepreneur of modern days, you need to know that all industries are prone to constant changes. With every new year come new trends that greatly affect the way people do business across numerous industries.
This is especially true for marketing. Those who own businesses that heavily rely on marketing to gain new customers simply have to follow these new trends. And, one relatively new trend is the use of VPNs for better marketing efforts.
You may be familiar with various marketing channels such as PPC advertising, social media campaigns, and content marketing. Also, you most likely know that you should optimize your website for search engines, and so on.
But, why should you consider checking out a VPN?
How can it help you? And, what can a good VPN do for your marketing campaigns?
If you want to learn more about this, keep reading.
VPN: What is it? How does it work?
Many experts recommend using a VPN (Virtual Private Network) for better online safety. A virtual private network is mainly used as a security measure and praised for its efficient protection of a user’s identity and privacy online.
VPN technology uses sophisticated encryption to secure all the data that is used when you browse the internet.
To make this technology easier to understand, let’s explain it in simple terms. When you connect to the internet, all of the web traffic flows from your device to other servers and devices all around the globe. But, when you use a VPN, all that traffic becomes encrypted and goes from your device to a remote data server, and only then to your target website.
This way, you get protection for each and every MB of data.
For example, if you are an avid online shopper, you will appreciate the fact that a VPN can mask your real IP address during your sprees. Servers, websites, and other online entities will not be able to see your real IP address or track you down.
All of your activity will remain hidden, and it will seem like you are accessing various websites from a completely different place in the world instead of your real address. And, this is the number one reason why a number of people use VPNs. They do so to stay anonymous.
With a good VPN, you can:
- browse the web anonymously
- blog anonymously (especially when you combine it with other methods for identity masking)
- you can shop anonymously
- watch all kinds of videos and content anonymously
But before you actually buy VPN services, remember to check out VPN reviews online. Always look for detailed reviews such as this IPVanish review. When you are able to see all the ins and outs presented in such a great way, deciding whether you should buy or not becomes easy.
Benefits a VPN can bring to your marketing campaigns
It is obvious that VPNs can be quite powerful if used properly. But, it often isn’t that easy to recognize the benefits you could reap with a good VPN.
Hence, if you decide to give this technology a try, you will enjoy:
- better online safety
- improved link building
- smarter SEO
- no internet censorship
- great remote working
- effective competitor analysis
Better online safety
No one is completely safe online. And, when you are a marketer, you have to pay extra attention to your online safety. There is a good chance that you often have to handle sensitive information about your organization, clients, competitors, and so on. That is why you should improve your security as much as possible.
There have been cases of people sending sensitive information online and having it stolen by hackers. This kind of cyber-theft can have disastrous effects both for you as a company and your clients.
That is why investing in a good VPN comes as a great solution. Indeed, a VPN can provide you with better online safety. You read above that a VPN uses complex encryption algorithms to protect your data in transit. This allows you to roam the web freely and safely.
No activity can be tracked, no addresses can be revealed, and you will be able to enjoy all the benefits the internet offers but with peace of mind.
Link building is an important part of the realm of digital marketing. It is one of the essential segments of SEO. When you build links, you need to be effective in order to get the necessary link juice to your website and thus rank higher.
But, many SEO experts face difficult obstacles on a daily basis when trying to build an authority link, for example.
To be more precise, the problem arises when multiple links restriction steps into play. A great many websites simply don’t allow people to create more than one or two links. This, in turn, can really slow down your SEO strategy. And, when that happens, you will have to work more in order to achieve good results.
However, a VPN can help you in this case too. Thanks to the fact that VPNs can hide your real IP address, you will be able to visit websites with these restrictions anonymously and create as many links as you wish.
You probably browse Google logged into your Google account, and you probably do it from your same old IP address. This allows Google to tailor personalized search results according to your own preferences.
In turn, this makes it difficult for you to evaluate the results of your SEO efforts. You won’t be able to see whether a given website is really ranking better than it used to on the real search engine results page (SERP).
Yet again, a VPN comes in to save the day. Turn on your VPN and you will be able to change your virtual location. This way, you will see the real results from various locations around the world.
No internet censorship
Unfortunately, there has been an increasing trend of internet censorship in recent years. Due to these restrictions, marketers face some serious problems while doing their jobs. And when this kind of censorship combines with geo-restrictions, things get even worse.
Not only aren’t people allowed to visit various websites because of their location, but some governments even don’t allow access to websites such as Google and YouTube. This can have detrimental effects on some businesses.
However, thanks to VPNs, you can circumvent internet censorship and geo-restrictions in no time. Bypassing these obstacles by connecting to a server-based in a relevant country is a nice way of saying ‘No, thanks!’ to many governing bodies and entities that want to limit your online activity.
When you connect to a server that is located in a country relevant to your target website, you will be able to enjoy unrestricted access again regardless of where you actually browse.
Great remote working
Remote work has never been more popular, and this initiative that is exploding globally is slowly changing the workplace of today.
Seeing that many companies have remote teams that are essential for their organizations, they need fast and reliable internet connections to get the job done.
And, if remote workers are connected to Wi-Fi networks that are used by numerous people, there is a real chance of cyber-crime.
Thanks to VPN technology, remote workers can securely connect to the internet and do their jobs with peace of mind. No files can be stolen and no info can leak because a VPN will mask and hide everything.
Effective competitor analysis
All experienced marketers know how beneficial it is to observe and track the activity of their rivals.
Being aware of each action your rivals take, of every new method or tactic they come up with, can be used to your own advantage. This will give you an edge and you will never again be caught by surprise.
But, monitoring your rivals through your own IP address would be a huge mistake. Instead, use a VPN to cover your tracks, mask your identity, and hide your real address. It would be a serious problem if your rivals found out that you were ‘spying’ on them.