Last Updated on March 3, 2020
A professional video production service can take your videos to the next level, providing the ad or short film with a professional touch that will capture and captivate your viewers. Here are five situations when it makes sense to hire a professional production service instead of relying on amateur filming.
1. When creating an ad campaign for your business
We’ve all seen a low-budget commercial or ad either on the internet or television. Not only is the video quality sub-par, but the entire message feels unprofessional and leaves the viewer unsure of whether or not to support the business itself.
Professional video production can help you create stunning ads and television commercials for your brands with high-quality video and graphics for maximum effectiveness. A video ad is essentially a pitch for your business and not something you want to leave to an amateur.
The top brands in the nation utilize professional video production because it makes a huge difference in capturing the viewer. With sub-par video quality and graphics, your viewers are more likely to become disengaged…leaving the ad campaign completely ineffective at selling your brand.
2. When you want to tell a story
In order to captivate your audience, you need to tell an effective story. The story should leave the viewer convinced that your brand is the brand they should choose. A great production company will likely employ great writers as well, making that simple ad an effective storytelling event that will help persuade would-be customers.
With the right imagery and story, you’d be amazed just how effective a professional video is at relaying your brand as a trustworthy, quality-based company with the customer’s best interests in mind.
3. When you want to set yourself apart
Setting yourself apart from the competition is an essential part of running a business. Your competition is constantly working against you in an attempt to generate more customers for its own brand(s).
With a professional video production service at your back, you’ll set yourself apart from the competition. Your videos will be crisp, high-quality productions full of information and help to place your brand above the others.
4. When you simply don’t have the equipment
A Video Production Company will have equipment that your organization may not have access to, such as specific cameras, lenses, and editing software for videos. Video production is highly dependent on the quality of the tools you’re using, right down to the editing software.
A professional video production service will not only have the right equipment, but also the right people that know how to operate the equipment properly. Does your business have the time and financial resources to train a professional production crew and purchase the necessary equipment? If not, you’ll want to outsource the work to a production company.
5. When time is a factor
Training personnel, gathering equipment, and then finally shooting and editing your video can take time; likely months or even years to get it right. This isn’t exactly a viable option when you need an ad by the end of the month.
Not only does hiring a production company save time, but it will also save you money. Video editing software, cameras, lenses, and crew can be incredibly expensive to train and maintain, whereas a production company will charge significantly less to shoot and edit your video.
When you need a project completed quickly, a professional with lots of experience in that area is your best bet. An experienced production company will be able to shoot and edit your video within the time frame you provide, and usually, get it right the first time. Remember that edits and alterations can take time and money, so don’t take a chance; hire a professional.
While the prospect of hiring your own film production crew to work within your company might be an option, it’s likely that you won’t utilize the crew enough to warrant the incredible cost associated with the startup. Choosing a professional production company will save you time, money, and ensure that your video project is of the highest quality. Betting the success of your brand on amateur videography is not the best choice.