Last Updated on September 17, 2018
Your website speaks a lot about your commitment towards your business, improving it, and working on it to gain an edge over those who are in the same sector of the industry. Today, the top multinational brands and chains in the world make it a priority to operate with a website that offers their customers everything.
Having quality content on your website, making the interface suitable for all kinds of users, and being coherent and updated with the information is paramount. However, do you not get annoyed when you have to wait for a minute just for you to be able to access the contents of the website?
The answer to fixing this problem today is through Virtual Private Servers. There are multiple ways in which you can outsource this task to a quality organization like HostiServer, which will offer you everything ranging from dedicated servers and online backup. These ways include the following methods:
1. Browser Caching
Browsers can be instructed to store a download of previously loaded pages on themselves for future use, which means that if you have visited a website at least once before, the browser takes it as an automatic response to download the page data on the memory.
Entering the URL again will immediately prompt the browser to access the cache memory, which is a lot easier to tap into compared to receiving data from coordinated servers all over again. By using VPS, you can have this option displayed to users when they visit your website for the first time. The next time they visit it, they will find the loading speed to be very fast, which will count positively on your end.
2. Fix Broken Links and Redirect
While a potential customer surfs the web, there is nothing more annoying than having the person turn away merely because the user decided to opt for surfing a page which is not working at the moment. And if you are making the mistake of having some broken links on your website all at once, you can be losing a lot of traffic because that can make your credibility quite questionable.
One decent way of avoiding the trouble of the Error 404 which arrives with broken links is to redirect the user back to the home page or the recent page which you were surfing. This phenomenon is called 301 redirects, and it is an emergency tactic which can be used to keep your user present on the website for a little longer. However, after a few redirects, the visitor will realize that the site lacks quality and content, and won’t think twice before leaving.
With HostiServer, you can get such a mechanism developed for your website. It will keep your visitors intact for longer, and can potentially bring you more business.
3. Content Delivery Network
Just like any solid infrastructure, a cyber-infrastructure requires that you have a fallback mechanism in case an emergency arises. In this case, a crisis has to deal with a more significant network traffic than you initially expected to.
Under such circumstances, you can use a Content Delivery Network (CDN) to reduce the pressure on your central servers. Pressure points known as Points of Presence (POPs) prepare in the local network which can overwrite the data of your pages. That page can then instantly load without the user having to access the primary server each time.
It is a great fallback mechanism and is understood by the following example. Suppose you have a clearance sale on your e-commerce website and have marketed it well enough. There exists a chance that your site will be required to cater to a higher number of people than the servers can handle.
With a little Search Engine Optimization and smart usage of VPS, you can get the most common pages featured in the cache of the CDN, so that users can browse through them with ease, which will keep the speed and efficiency of your website up.
4. Save Browser Time by Specifying Dimensions
When we enter an URL, we see a webpage loading, but the amount of work which the servers have to do to get that page loaded is a lot in human terms. In your HTTP headers, if you clarify the character sizes and dimensions of your website, the servers will take less time in dealing with these minute details and be able to load the page fast.
The entire focus of VPS is to get a page as fast to the visitor as possible. Saving on the browser time will give your visitor more hope of the page loading quickly in times when the servers are unable to perform at their optimum, which will provide you and your web development team more time to regroup.
5. Image Optimization
Web page development on a professional scale is all about optimization, and that includes the images that you use. Having high-quality photos to satisfy the aesthetic needs of the visitors is essential, but you need to come to a compromise so that it does not take an eon for the web page to be able to load the pictures for display.
Even when the content is in the cache memory, large sized pictures take their time sometimes to load because the cache memory you can afford does not hold the capacity to handles such oversized pictures. So when you upload them online, make sure you take the help of an image resizer. If your website is already up and running and now the increasing number of people is making you worry about the loading speed, a service like HostiServer can be quite helpful in helping you optimize the website content with minimum downtime.
Monitoring your performance to improve the experience with each upcoming update should be a priority for every business that is boosting online. Hence, look forward to inculcating VPS improvements in your website to whatever extent you can, and maintain them for providing an exemplary online experience to your visitors.